Behind The Design: 2014 Kona Collection

It's almost time to hop on a plane and head to my favorite event of the year—The Ironman World Championship in Kona, Hawaii. This is the 3rd year Betty Designs will have boutique shopping in the Ironman Expo. This year, I changed things up and developed a collection just for the race. The Kona Collection includes swimsuits, water bottles, cycle jerseys + shorts, and tri tops + tri shorts.

The design is a combination of elements from fashion runways; with bright hits of pop surf culture while still keeping things "very Betty." Instead of traditional hibiscus flowers I combined a more artsy, floral pattern with my favorite motif, butterflies, and a bold tribal / geometric pattern. For color, I wanted to showcase a unique combination of bright lemonade yellow + indigo blue giving a nod to the sun and water elements of The Island. The end result is Betty's take on the granny floral print.

The Kona Collection will be available in The Pink Booth (you can't miss it) race week in the main Ironman Expo on Ali'i Drive starting Tuesday, October 7 @ noon through the end of the week. In addition to The Kona Collection, Betty will have accessories, casual tanks, rash guards, beach towels, H20 capris, swimsuits, and my personal favorite—The Retro Trucker. Stop by and shop while supplies last.

Last thing - if you buy a bikini AND a 1 pc sexy back training suit, you will receive a FREE matching mesh Kona gear bag. The Kona bikini design is the one The Bettys will be wearing in the infamous Underpants Run on Thursday morning. Grab one before they are gone!

Hope to see you!