BEHIND THE DESIGN: THE 2016 TATTOO COLLECTION

When I launched the brand back in 2010, I was going through A LOT of life changes. My original tattoo design had a very personal collage of elements that told “the story” of what had happened to me. My divorce. My love for being a mom. A couple of bad choices that set me back. New influences in my life.....the list goes on and on. 

Things have evolved for me both personally + professionally so I felt it was time to update the collection. This new version is “total badass”, totally Betty. Traditional tattoo-style elements combined with BettyStyle™. I also brought back the original “kick butt” motto on the right sleeve, right leg and bumper panel of the short.

This kit is meant to empower you to go after it and be badass. Period. Get it + get a new attitude!