Betty Designs

We create one-of-a-kind designs for everyone. Whether you’re a beginner or pro, cyclist or triathlete, individual or team, we create a design to fit your personality.
Ready to take the next step? Contact me at 858-337-6617 or kristin@brandbetty.com.

Gear + Portfolio

Blog

WORDS TO LIVE + DESIGN BY

WORDS TO LIVE + DESIGN BY

WORDS TO LIVE + DESIGN BY A little insight into things I think about, and what motivates me. The first year of my online store surpassed my expectations and I couldn’t have done it without the support of all of you. Thank you. My plan is to continually launch new designs that are different than [...]


OHANA

OHANA

OHANA Every year I just HAVE to go to Kona to watch the Ford Ironman World Championship. The Big Island is one of my favorite places on earth. Something about the black lava contrasting with the turquoise blue waters, the smiles of the locals, the weather, and the fact that all the people who I [...]


PERSONAL WORKS

PERSONAL WORKS

PERSONAL WORKS We all need an outlet. For our extra energy, enthusiasm and sometimes just to cope with the curveballs that come our way. I am very lucky. I have two. One is design. The other is triathlon. Anyone close to me knows that 2010 was a challenging year for me. Not one to keep [...]


SOME SICK SHOES

SOME SICK SHOES

SOME SICK SHOES From time-to-time I will post about some cool finds for sporty girls. There is no reason women can’t have it all when it comes to sports gear, right? All I can say is—it’s about time! So stoked that gear for women is taking a nod from the fashion world. I’ve always had [...]


WHAT’S NEXT?

WHAT'S NEXT?

WHAT’S NEXT? It’s that time of year. Thinking ahead to 2011, clients look to me to come up with the next evolution of their race course branding. I am thankful they come back to me year after year to ask what I would do to make their kit event better. Sometimes it’s a daunting task. [...]


BUTTERFLIES ON YOUR CROTCH

BUTTERFLIES ON YOUR CROTCH

I like to keep people on their toes. I spend a lot of time at masters swimming and, quite frankly, find it boring to keep looking at the black line. I check out what people are wearing and wonder why swimsuits can’t be more fun. I also don’t like to wear exactly what everyone else is wearing.


BRING BACK THE GOLD LAMÉ KNICKERS

BRING BACK THE GOLD LAMÉ KNICKERS

“You look like a dude on a bike.” Words that forever changed the way I looked at cycling clothing. Dad was not very tactful with that one. He reminded me that I always was a tomboy and therefore he could see why I took up triathlon. I may be a tomboy, but that doesn’t mean I don’t want to be feminine.