HELLO BADASS.
Hey there, Betty. I’m really stoked to see you here. I created Betty Designs in 2010 to do something different in the endurance apparel market—and it’s been a wild ride. My designs are distinct. They aren’t for everyone. And they’re made with heart. I like to call it Endurance Couture—a nod to my obsession with fashion and devotion to being active. Realizing early on that how I felt influenced my confidence on the bike +pool + track, I am continually inspired to create head-turning designs in performance silhouettes so you can stand out both on + off the race course.— Kristin, the founder + designer
Collection
211 products
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Elements Lightweight Vest$109.99
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Betty x KOO Spectro Sunglasses
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Betty x KASK Protone Icon Helmet$374.99
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Do Epic Shit Tank Lilac$39.99
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Signature Elite Run Cap$34.99
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Betty Captain Hat$59.99
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Signature Visor Black$29.99
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Badass Slides$69.99
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Badass Silicone Swim Cap$14.99
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Mens Signature T$44.99
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Signature Shoe Cover Black$69.99
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Signature Shoe Cover Pink$69.99
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Signature No Show Socks Pink$16.99
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Signature Wristband Pink$12.99
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Signature Wristband Black$12.99
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Do Epic Shit Race Belt$19.99
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Badass Race Belt$19.99
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Baller Trucker$29.99
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Badass Plaid Water Bottle$12.99
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Bad Ass Beautiful Tank$39.99