Who is Betty?

Real name… Kristin Mayer
Passions… design, fashion, staying fit
Sums me up… mom. designer. athlete. addicted to Diet Coke.
Fetishes… skulls + butterflies
Been racing triathlons… way too long (since 1995)
First love (sport)… baseball
Second love (sport)… alpine skiing
My one true love… my son, Gavyn
Design inspiration… surf + pop culture
Superstitions… must race with my trusty skull necklace
Favorites… pizza, beer, chocolate, red velvet cupcakes
Irrational fear… big surf
My biggest challenge… trying to fit everything into 24 hours

I have been a freelance graphic designer in the endurance sports industry since 1996. Aside from designing kick-ass race kits and product graphics, I can also help you take your brand to the next level with logo design, catalogs, advertising, t-shirts, event graphics and much more.

Fun clients have included; AVIA, Active.com, Her Sports + Fitness magazine, Kestrel, K-Swiss, Multisports.com, Pactimo, rykä, Triathlete magazine, Wattie Ink, World Triathlon Corporation, Zipp and Zoot (yes, this is shameless name dropping).

I launched Betty Designs in the fall of 2010 in order to bring something different to women's triathlon and cycling clothing. I wanted to marry my love for fashion + surf culture into bold, edgy designs for the endurance athlete. 

To view my other work and what inspires me, visit bettystyle.com.