Betty Designs Custom: Start-to-Finish
TALK TO BETTY, GET A QUOTE, HIRE BETTY, KICK BUTT IN YOUR NEW KIT
Shoot Betty a note here: lexie[at]brandbetty[dot]com
SOME EXAMPLES OF BETTY'S CUSTOM WORK:
THE RETAILER: BIKE WORKS, HAWAII
Bike Works is the THE shop on the Big Island of Hawaii that draws a huge international following for the Ironman World Championship + Ironman 70.3 Hawaii every year; along with many other annual multisport events. They wanted a design that reflected the colors and vibe of Hawaii to sell in their 2 retail locations and online. Betty came up with 3 concepts and they ended up purchasing all three in cycle, tri and swim.
THE HARDCORE ATHLETES: BRAVEHEART RACING TEAM
Braveheart Racing (and Coaching) is the brainchild of professional off-road triathlete, Lesley Paterson. Lesley is from Scotland and wanted a logo and kit that reflected the hard core racing and training image of her and her athletes. Betty created a logo that married the concept of a warrior with elements from the Scottish flag mixed with attitude. The kits needed to be sleek, sharp, showcase their sponsors and appeal to both men + women.
THE GIRLY GROUP: KENDRA MITCHELL
Kendra got together with 5 of her girlfriends and wanted a kit that reflected some Betty attitude paired with femininity, along with hits of personal elements (their initials and a Canadian maple leaf). She provided the anagram of "fierce / believe" and then asked Betty to push the limits of the design. The result is something personal and bold for women who play hard.
THE LIFESTYLE BRAND: LA VETA ATHLETIC CLUB
A local guy wanted to start a cycling and tri club with his friends. He wanted to combine retro, clean styling with nods to his heritage in a Leucadia neighborhood. Using inspiration from the colors in his motocross helmet paired with a retro vibe, Betty created a logo and look that would work for both men + women.
THE EVENT: WIN FOR KC TRIATHLON
The Women’s Intersport Network for Kansas City (WIN for KC), was established in 1994 with the mission to empower girls and women through advocating and promoting the lifetime value of sports and fitness, while providing opportunities for participation and leadership development. WIN is a volunteer, membership-driven organization that operates as a program under the umbrella of the Kansas City Sports Commission and Foundation. Betty was hired to create merchandise that reflected the event's branding and appeal to a wide range of women. The result was a colorful, bold kit that lit up the race course.
CLIENTS PAST + PRESENT INCLUDE:
advitam • aflac • alison siepker • american interbanc • amy perez • andy potts • athlete octane • avia • b+l bike and sports • bakers breakfast cookies • beaker concepts • ballou skies
bia sport • ben hoffman • beth gerdes • bike the coast • bike works • blaze man • blue seventy • bob crawford • boingo • brandon del campo • braveheart racing • bree wee • CAF
central virginia endurance • cep • champion factory coaching • cherie gruenfeld • challenge events • charisa wernick • christine jeffrey • chris mcdonald • christine kenney • cliff english coaching
coach KP • coastal.com • conrad stoltz • craig alexander • craig upton • cruella challenge • csőke baláz • dean brandt • cynergy cycles • dede greisbauer • dirkenator
desiree ficker • djo brands • eduardo sturla • edward furla films • emily cocks • endure it! • endurance multisport connection • endurance house • energylab nutrition
erin king • erin potts-hengels • endurance sports north west • famiglia racing • fire road cycling • fitness evolution • fitness journal • francine comeau • gaylia osterlund • giddy up
go3coaching • gorilla multisport • gotribal • grasshopper tri • great white north triathlon • heather fuhr • heath mcbride • heather gollnick • high cloud • high performance training
her sports + fitness • herbalife • heather jackson • hoka • idropboys.com • iddxx • hyper cat racing • imperial • intense cycles • iron girl • iron guides • ism • james bonney
jen rulon coaching • jenny fletcher • johnston & blanton • jordan bryden • kaizen endurance • kathleen allen • kali • katya meyers • keith butsko • kelly williamson • kendra mitchell
kestrel • kim burnett • kokua multisport • k-swiss • laava • la veta • leg up training • lesley paterson • linsey corbin • longevity physical therapy • lisa preeg • lovato • lukas verzbicas
luke bell • luke mckenzie • mac brown • madi serpico • magma mobile • magali tissyre • malone coaching • mary eggers • mckinney racing team • mel rad racing • melanie mcquaid
metalworks • michele landry • michellie jones • mirinda carfrae • moco multisport • multisport ministries • moroccan oil • muse racing • multisports.com • noble pursuits
nancy neatt / cb wetlands • north texas performance • nutz • nytro • oakland tri club • olympic club san francisco • P3 • pacific swim bike run • pactimo • pirch • pedal the cause
performance IQ • pete coulson • pink peloton • phili championship road race • pip taylor • power plate • power bar • pro compression • prolog • pumpkinman triathlon festival
queen bee sports • race day wheels • rachel ross • rachel joyce • rachel sears • rad12 • rebecca flaherty • rhae shaw • rehab united • rev3 • richie cunningham • robert dean
rockstar racing • roka sports • ryann fraser • run 4 boston • san diego century • scott rigs by foundation • shaun gallagher • silicon valley tri club • windy hooper • slow step cycling
sonic endurance • smack! media • studeo dna • stemtech • swim bike mom • tatiana vertiz • tara mauro • tawnee prazak • team MPI • team magi • team old lady • team trakkers
tempo multisport • the bike shop temecula • the healing mochas • timex factory team • trifiniti • tn multisports • toro nutrition • tough cookie • tour de simcha • tracy robertson frack • trigger point australia
training transition • tri-edge • tri sports • triathlete within • tribe multisport • tribes • tritats • tridawgs • tru tri sports • tu tran • u club boston • u penn • underpants run •upstate tri club
velo betty • wattie ink • west coast triathlon club • wynn hotels • UCSD triathlon • under armor • win for KC • world triathlon corporation (30+ individual ironman events) • zappos • zoot