The iconic Do Epic Shit® Collection

Born in 2017, Do Epic Shit is what we stand for. Our "why" to get out the door. Shop the entire line. Disrupt The Race Course. Inspire yourself. Everything from swim to cycle to run to casual apparel + hats.

Female Founded. Community Powered. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. choose your sport + kit up in style.


Combining the luxurious lines of KASK + KOO with the best of BettyStyle™, this limited edition drop is our hottest collaboration yet. Coating the KASK Protone Icon with Betty’s favorite new neutral tone — dusty pink—  this Italian made helmet packs peak performance into a sleek shape + boasts a skull + butterfly logo in dove gray on top. To accentuate our feminine edge, we balanced the oversized KOO Spectro silhouette in the same chic dusty pink hue + metallic gray lens combo. This perfectly paired couture offering arrives in two separate pieces, though Betty recommends rocking them together for the ultimate boost in kit game. 

We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. 

United by our passion for sport + belief in ourselves, we wear what we want, when we want, how we want. We dare to declare that strong is sexy and badass is beautiful. Betty Designs is the manifestation of Every. Single. Thing. that sparks our fire. And it’s for every body. 


Designed with our furriest friends in mind, the limited edition Betty Designs x Woof Concept collection packs the fashionable flair of Betty fits into a wearable statement pieces for your pup. Lending Betty's standout iconography to Woof Concept's premium dog collars + leashes, the collection includes a Betty Signature jacquard black all-over print collar, in addition to a pink "Do Epic Shit" collar and matching reversible leash. When it comes to accessorizing, why should us pet parents have all the fun?

The Story Of Betty Designs