BETTY PLANS TO LAUNCH LUXE ATHLETIC APPAREL JANUARY 1
by Customer Experience·
Luxe Athletic Apparel For The Woman Who Wears What She Wants.
What is BDlab. / The BDlab Product.
BDLab is a collection of luxe athletic apparel for the woman who wears what she wants, whenever she wants to wear it. High performance seamless fabrics provide comfort + light compression for running, yoga, the gym and beyond, while flattering construction + runway style delivers maximum versatility for everyday life. Activewear has become an essential piece of my wardrobe, and I can't wait to reveal this badass collection in its entirety. First launch arrives late October and includes seamless bra top, tank, 7/8 tight, capri + performance onesie.
Who is the BDlab Girl.
This line was crafted for all the women who bend the rules when it comes to mixing street + workout clothing. She loves to rock the latest in workout gear and is always put together + on trend. She lives for staying fit + exudes energy of her decade-younger self. She's part tomboy, part couture queen. She always wants to stand out. She knows how to dress for her body + always with a bit of an edge. She's confident, sporty, feminine + badass. She's not afraid to take risks. From the gym to the juice bar or cooking for family, this line can be worn with confidence anywhere you dare to wear it.
[ vision board below ]
BDlab drops January 1, 2021 to kick off the new year.