Since founding Betty Designs in 2010 my mission is always to design beautiful + functional endurance apparel + equipment that stands out on the race course + empowers women with attitude. In the last few years I've moved from racing triathlon to riding road bikes + dabbling in mixed surface / gravel events as a way to stay fit. My mission is to find the perfect bike that melds both performance + style.
Design collaborations are what drive me and OPEN was a natural fit for a few of reasons: 1) their founding roots + principles are similar to Betty Designs; 2) they focus on a core product that both performs and is stylish; 3) they are committed to bringing more women to the sport; 4) they love collaborating on rad designs. I'm beyond stoked they decided to work with me in designing my dream road machine.