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betty designs cycling apparel for women

endurance

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Female Founded. Community Powered. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. 

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sportswear

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Designed from a heart that beats for fashion + sports, BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. Redefining sportswear for the modern woman, each piece is meticulously crafted to inspire women to dress beyond their boundaries and enhance existing items in their closet. Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. 

Blog posts

  1. Read more: AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS
    AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS

    AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS

    I am often asked how + why I always look so “put together.” I am not entirely sure what that means but I do know that you don’t need to spend a ton...
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  2. Read more: GRAPHIC DIALS FTW
    GRAPHIC DIALS FTW

    GRAPHIC DIALS FTW

    One of the few things I like more than watches is typography. I spend countless hours studying typography in advertisements and finding the perfect...
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  3. Read more: WOMEN CAN WEAR STUFF THAT LOOKS CHEESY ON A DUDE. BETTY'S NEW RULES OF WATCHES FOR WOMEN.
    WOMEN CAN WEAR STUFF THAT LOOKS CHEESY ON A DUDE. BETTY'S NEW RULES OF WATCHES FOR WOMEN.

    WOMEN CAN WEAR STUFF THAT LOOKS CHEESY ON A DUDE. BETTY'S NEW RULES OF WATCHES FOR WOMEN.

    Watches are fashion. Fashion tells the world about you, your style, your status, about who you are, and you don't need to say a word.   For about 2...
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