Hey there, Betty. I’m really stoked to see you here. I created Betty Designs in 2010 to do something different in the endurance apparel market—and it’s been a wild ride. My designs are distinct. They aren’t for everyone. And they’re made with heart. I like to call it Endurance Couture—a nod to my obsession with fashion and devotion to being active. Realizing early on that how I felt influenced my confidence on the bike +pool + track, I am continually inspired to create head-turning designs in performance silhouettes so you can stand out both on + off the race course.— Kristin, the founder + designer