Bling: Press, Banter, Inspiration

THE ULTIMATE BETTYSTYLE™—MATCH YOUR BIKE TO YOUR KIT WITH TREK PROJECT ONE

THE ULTIMATE BETTYSTYLE™—MATCH YOUR BIKE TO YOUR KIT WITH TREK PROJECT ONE

There is nothing like getting a new bike for motivation. I have a problem. I like nice bicycles. This year I got to build up my dream bike—a Trek Madone 9 Series. To quote my son, it's "soooooo sssiiiiicccckkkkk". The down tube is more aero, the geometry is a bit more aggressive, the handlebar / stem is one integrated, beautiful, piece and it has these "wings" that open when you turn which are meant to buffer the wind resistance on the front end of the bike. One of the perks...

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WHY I RUN

I put together a video on why I love running and mixed together some fashion pieces with my inline designs. Everyone runs for different reasons. One of my big ones used to be to hit PRs, but as I’ve grown older that has faded, but many of the others remain. Plain and simply I love running. Why do YOU run?https://youtu.be/Cak51b9RiMQ

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Betty Custom Work Graces Cover of Triathlete Magazine

Betty Custom Work Graces Cover of Triathlete Magazine

One of my favorite things is to work with athletes who have a strong vision of how they want their kit to look. Over the past couple of years I have been fortunate enough to work with Luke McKenzie + Beth Gerdes. They are a professional couple who "gets it". Their kits are their personal branding both on and off the race course. Their job is to make sure their sponsors are highly visible. I love the challenge of making sure a custom design for any athlete or team is...

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