Bling: Press, Banter, Inspiration

ASK BETTY: WHY RACING IN A BLACK KIT IN A HOT CLIMATE WILL NOT SABOTAGE YOUR RACE June 24 2015, 0 Comments

I'm racing next month in a very hot climate. Will racing in a black kit sabotage my race and make me overheat?

As women we ALWAYS want to look good on race day. Choosing our race outfit is just as important as our nutrition and equipment. For many of us that means wearing black. 

If, however, you are a triathlete who panics at the thought of racing in the heat and you are considering wearing an all white kit to keep you cool (please God no – don’t do it ) the good news is that you don’t have to ditch your beloved black kit on race day.   

The fear about wearing black is rational albeit, in our experience, incorrect. We all know that if you touch a black car on a hot sunny day it will feel hot. That is because the metal in your car acts like a heat sink. The good news for you is that 1) your kit is a thin piece of cloth and not a hunk of metal 2) you are not a machine. Unlike a car, you sweat and thermoregulate to help you manage the heat. 

In our experience outfitting thousands of athletes, if you get hot racing in the heat it is, well, because you get hot racing in the heat. Some people do better in the heat than others and wearing a black kit won't likely put you over the edge.  The only way you can deal with heat is to train in the heat to get used to it or get new parents and new genetics.  Worrying about a few millimeters of breathable cloth is not going to appreciably change how hot you are on race day. Wearing a white kit will just make you look wet and nasty when you get out of the water and make you cringe when you see your pictures on race day. 

Don’t believe us – how about looking at what they professionals do?  Do you think that professionals with money and Kona points on the line would wear black kits if they were really a detriment?  I have been designing kits for professional athletes for dozens of years. Professionals like Craig Alexander, Luke McKenzie and Beth Gerdes sport black kits and don’t give it a second thought. 

 

If that were not enough to convince you, here are a few more reasons why black may be the correct decision in race day: 

1) Black makes everyone look better. It's true. It's slimming + sexy.

2) Black doesn't get dirty. When coming out of a muddy lake swim your kit won't be ruined. How many times have you seen someone in a light-colored kit cross a finish line looking filthy. Racing XTERRA? Don't even get me started. Wearing a black kit allows for spilling colored electrolyte drinks down your front, charging through puddles on your bike and wiping sticky hands on your shorts. 

3) Todays fabrics are not the same as your parents wore in 1985. With today's technology in fabrics, kits are much more ventilated, breathable and lightweight. We also have aid stations on the run. Grab some ice. Stick it down your pants. You may shriek but it will help cool down your core temperature.

Ready to take the plunge and grab one of our sexy black kits for race day?! Skulls, butterflies, sexy, slimming, look fast, be bad ass in our Garden Party Trisuit, Tattoo Tri Top + Short, Little Black Tri Top + Short, Jacquard Tri Top + Short or World Champion Trisuit designs. Bad Ass is Beautiful.

UNDO ordinary June 12 2015, 0 Comments

 

Betty Designs is stoked to be a part of UNDOordinary issue 3. The believe in sweat, a healthy lifestyle and blurring the lines between fitness + fashion. Very Betty. Very skull butterfly.


Betty's Tattoo Cycle Kit Voted Most Flattering for Summer 2015 by Bicycling Magazine! May 29 2015, 0 Comments

How Bad Ass is this?! Betty's Tattoo Cycle Short + Jersey got nominated by BICYCLING magazine​ as one of summer's most flattering women's cycle kits! 


SUMMER TRENDS BETTY LOVES! May 28 2015, 0 Comments

Some summer trends that caught my eye (from they all hate usO’Neillzadig&voltaire) as we roll towards summer. Gladiator wedge sandals, skinny / destroyed denim, denim overalls, geometric stripes + zig zags, asymmetrical hemlines, bell bottoms, pops of neon and bright, ethnic prints.


COLORADO TRIATHLETE ONLINE INTERVIEWS BETTY DESIGNS FOUNDER KRISTIN MAYER May 27 2015, 0 Comments

Coloradotriathlete.com interviews Betty Designs founder, Kristin Mayer. Read about what the skull butterfly logo stands for, what inspires her and the things she's learned launching the brand.


KARENA DAWN OF TONE IT UP TALKS CYCLING May 13 2015, 0 Comments

Fitness star Karena Dawn from  Tone It Up is looking FIT in her World Champion tri top + short. Check her out in this month's BICYCLING magazine. She is also the co-author of a new book, Tone It Up: 28 Days to Fit, Fierce and Fabulous now available at Target:  If that isn't ‪#‎badassisbaeautiful‬, I don't know what is!


A NIGHT OF BETTY STYLE™ May 11 2015, 0 Comments

Hard to believe we are almost at our 5 year mark of being in business! Things could not have been possible without a number of great people in my life. Our new partnership with Hincapie Sports was an exciting change this year so we decided to get together to celebrate the next chapter and host a mini fashion show highlighting some new + updated collections. Thanks to George + Rich for making the trip to raise a glass as well. Special thanks also to Oakley, ASICS, NUUN + Saint Archer.

So much fun we hope to do it again next year!


ASK BETTY / WHY DOES MY TRI TOP RIDE UP? April 02 2015, 0 Comments


Why Does My Tri Top Ride Up?

Clothing malfunctions are no fun - especially for type-A triathletes who expect perfection. I am no different. I have been racing since 1994 and like my race kit to be TIGHT. I don't want stuff flapping in the wind taking away precious seconds or distracting me from the task at hand. 

The problem is that no matter what brand I try (I tried them all), I always find that my tri-top rides up during the run. 

Recently we received several questions about tri tops riding up and bunching over the hips from our customers. The questions people ask are “Is it a manufacturing defect?” or “Did I purchase the incorrect size?”

The reality is that if your tri top rides up – it is because you are fit as hell and looking badass on the race course. Think about it, when a properly fitting tri top is pulled down all the way, the bottom should sit at the widest part of your hips. For me, that measurement is 35 inches.  This is an issue because the narrowest part of my torso (at the bottom of my rib cage) is 28 inches.  This hourglass shape that most of us have is what causes the tri top to ride up. If you are going to wear a tight fitting top, no matter what you do, physics will dictate that when you run, twist, and boogie during your race, your top will ride up and settle at the smallest part of your torso. 

As far as I am concerned, when it comes to tri tops moving during a race, it is what it is. For the last 20 years, I've been tugging at my tops while racing and survived. So do the pros. Look at race photos and you are going to see some bunching in the images. It honestly doesn't really bother me.

What bothers me more is when I yank off my wetsuit and the leg bands roll up and I have to add time into T1 to straighten them out before throwing a leg over my bike.

When you are fitting your trip top, remember that all women are shaped differently and have differing fit preferences. It might take a little experimentation to find the size/fit you like. If it rides up when you are racing a tiny bit my recommendation is to not sweat the small stuff. At the end of the day if it really bugs you  - go with a trisuit.

Just get out there and be #badassisbeautiful in #bettystyle!


BETTY DESIGNS FEATURED IN TRIATHLETE'S 2015 BUYERS GUIDE February 23 2015, 0 Comments

Stoked to be featured in the women's section of Triathlete magazine's annual Buyers Guide this year!


TREND OF THE MOMENT—LOUD LEGGINGS January 08 2015, 1 Comment

Betty is fond of fashion trends that are loud. Neon. Bring it. Animal prints. Done. Granny florals on your legs? Why not. 

Printed leggings are everywhere and the good news is that solids are out and flashy, bold prints are in. The louder the better. Check out what Adidas, Nike, Lululemon, Onzie, Athleta and Trina Turk have recently launched. Complete fun!

Betty's take on this trend is do do her signature style of asymmetric graphics like the World Champion Capri. If you want something a bit more subtle that can take you from yoga to a casual evening out, try our Snakeskin Capri.
This spring keep your eye out for The Bettys who will be sporting their Team Capri and fresh bloom of our Garden Party design. Our capris can be worn to yoga, run, SUP, surf, chill, shop and on the podium at your next race.
Our Betty Style™ recommendation is to stock up on several brands, colors, etc. and pair with your favorite running shoes. You won't regret it!

FRESH BABY POOP December 08 2014, 0 Comments

Each year Pantone announces their Color of the Year. The fashion industry often incorporates The Pantone Color of the Year into their clothing lines. I religiously research color + fashion trends from several resources to come up with ideas for future collections. I often incorporate Pantone's Color of the Year into my line. In 2013 it was Emerald. I used the color in my launch of the Brazilian Bikini. In 2014, it was Radiant Orchid which found itself woven into some of my custom design work.  

2015 poses a problem for the company who first said “where runway fashion meets sport.” This year the Pantone color, as best I can tell, is a fancy name for fresh baby poop. The Pantone color is Marsala. Marsala?! Sounds good in Italian cooking but not sure this is something women want to wear on the race course. This year runway fashion + sport are going to keep in touch but maybe a bit of separation is in order. 

Good thing I am constantly clipping things from magazines and catalogs and layering them on my inspiration wall in my office. Plenty of visuals for me come up with future ideas. Take a little tour of my wall and see what inspires Betty!

 

 


BETTY STYLE™ HOLIDAY 14 December 01 2014, 0 Comments

 

Since this is one of the biggest shopping weekends of the year, I confess, I’ve been cruising the web and checking out all kinds of pretty things. Some of my faves for the season are frye booties, calvin klein bralettes, sexy sandals, butter london neutral polishes, silver statement collar necklaces handmade by shantique designs, graphic-weaved cozy scarves, laser cut lace feminine dresses, trina turk calf hair clutch in an unpredictable hue + urban decay's naked palettes.


WHAT WAS BETTY THINKING WITH THE JETT PAK? November 24 2014, 1 Comment

You know how the day before a race when you are making your checklist, laying out everything on the floor and trying to figure out where everything is going to go in your transition bag? Yeah. Me too.  I've always had one of those "fancy" hi-tech transition bags with multiple pockets, dry sections, clips, external pods, etc. and what I found is that they were just too complicated. 
 
Sometimes you just want to throw everything into one bag. That was the goal with the Jett Pak. One gigantic compartment to fit everything you need for race morning or a weekend get away. As a type-A personality, I always put smaller things into Ziploc® bags when I pack my stuff anyway.
 
The Jett Pak sets up on the floor and stands on its own with wide-open arms waiting to receive all your stuff. Go ahead. Throw it all in there. 
 
Aside from the size and ease of use, the Jett Pak hits my stylish side. I've always had a thing for animal skins and wondered why no one did anything fun with transition bags. Guess they have to appeal to both men & women? Not Betty. Heck yeah, I'd celebrate if a guy wanted to rock it, but let's be honest, this baby is just for us and I'm okay with that. 
 
I usually have a white-phobia with anything sport because I tend to get dirty, but this faux skin wipes clean easily with a baby wipe and doesn't absorb dirt. Pretty cool, huh?!  I dare you, get yourself one and roll into transition, spin class, the yoga studio, or onto the airplane. It might make you stand a little taller and push a little harder in your workout.


Enjoy!
Kristin


BETTY'S WORK FOR ZOOT SPORTS LANDS IN TRIATHLETE MAGAZINE November 07 2014, 0 Comments

Betty's design work for Zoot Sports Ali'i Collection landed in Triathlete magazine's Kit of the Month column.


BEHIND THE SCENES AT THE BOOGIE NIGHTS PHOTO SHOOT October 29 2014, 0 Comments

Want to know what inspired Betty for this collection? Find out what went on in the studio here 


A FEW OF BETTY'S FAVE FALL THINGS October 29 2014, 0 Comments

Some of my current fall faves: Athleta bomber puffer jacket + layering tank, Free People sweater leggings + beanie, Nixon 48-20 Chrono P watch, Specialized Betty Designs bike tool kit, Dr. Dewy lip protector. Loving the neutral hues and nostalgic vibe of the fair isle prints.

BETTY SPOTTED IN SPORTS ILLUSTRATED ONLINE October 17 2014, 0 Comments

Lucky Betty. I got to volunteer for the swim this year at the Ironman World Championship. In past years I brought up the rear, but this year I got to be in the front with Jenny Kalmbach for the Pro Women. So much fun and what an amazing way to watch the beginning of the race. A photographer for Sports Illustrated was on the course and caught me taking my job quite seriously. At least I didn't fall in!


Behind The Design: 2014 Kona Collection September 27 2014, 5 Comments

It's almost time to hop on a plane and head to my favorite event of the year—The Ironman World Championship in Kona, Hawaii. This is the 3rd year Betty Designs will have boutique shopping in the Ironman Expo. This year, I changed things up and developed a collection just for the race. The Kona Collection includes swimsuits, water bottles, cycle jerseys + shorts, and tri tops + tri shorts.

The design is a combination of elements from fashion runways; with bright hits of pop surf culture while still keeping things "very Betty." Instead of traditional hibiscus flowers I combined a more artsy, floral pattern with my favorite motif, butterflies, and a bold tribal / geometric pattern. For color, I wanted to showcase a unique combination of bright lemonade yellow + indigo blue giving a nod to the sun and water elements of The Island. The end result is Betty's take on the granny floral print.

The Kona Collection will be available in The Pink Booth (you can't miss it) race week in the main Ironman Expo on Ali'i Drive starting Tuesday, October 7 @ noon through the end of the week. In addition to The Kona Collection, Betty will have accessories, casual tanks, rash guards, beach towels, H20 capris, swimsuits, and my personal favorite—The Retro Trucker. Stop by and shop while supplies last.

Last thing - if you buy a bikini AND a 1 pc sexy back training suit, you will receive a FREE matching mesh Kona gear bag. The Kona bikini design is the one The Bettys will be wearing in the infamous Underpants Run on Thursday morning. Grab one before they are gone!

Hope to see you!


BETTY CUSTOM POWERED BY SQUADRA IN TRIATHLETE MAGAZINE August 13 2014, 1 Comment

Check out this editorial shoot featuring Betty's custom work for La Veta, a So Cal lifestyle brand!

 


A Surfer Girl's Review of Betty's H2O Collection August 13 2014, 0 Comments

See what a So Cal surfer girl, turned endurance athlete had to say about our H2O Collection.


Triathlete Magazine Says Betty Designs is One of 10 Pieces of Gear Every Female Triathelte Should Own August 13 2014, 0 Comments

Thanks to Triathlete Magazine for including Betty Designs in 10 Pieces of Gear Every Female Triathlete Should Own

WITSUP'S VERSION OF FASHION WEEK August 13 2014, 0 Comments

Coinciding with Fashion Week in Miami, witsup.com hosts their own version with an in-depth interview about Better. Past, present, future.


JULY ISSUE OF WOMEN'S RUNNING MAGAZINE FEATURES BETTY SUMMER PRODUCTS June 22 2014, 0 Comments

Check out the summer issue of Women's Running Magazine. Lot's of Betty spotted in the July issue.

 


OUR NEW MENS KIT FEATURED IN TRI JUICE! June 22 2014, 0 Comments

Betty's new Boogie Nights design for Men (coming for women soon, too!) got a mention in this week's Tri Juice!


TROPICAL STRIPE SEXY BACK FEATURED IN TRIATHLETE'S ANNUAL SWIMSUIT ISSUE June 07 2014, 0 Comments


HOW ENDURANCE ATHLETES STAY MOTIVATED / MIO GLOBAL BLOG June 07 2014, 1 Comment

With retail therapy? Music to Betty's ears. Read the post here.


BRAZILIAN BIKINI FEATURED IN UK MAGAZINE May 13 2014, 0 Comments

Our very own brazilian bikini was featured overseas in Birmingham Living magazine. 


ACTIVE GEAR SCOUT: MOTHER'S DAY GIFT GUIDE 2014 April 28 2014, 0 Comments

Betty caught the eye of the most Active site on the planet for their Mother's Day Gift Guide.


ESPN W SHOWCASES BETTY'S KICK CANCER COLLECTION April 21 2014, 0 Comments

Kick Cancer Collection included among other top brands for your triathlon lifestyle. Read about it here.


THE BETTY STYLE ENVELOPE CLUTCH CATCHES TRIATHLETE MAGAZINE EDITOR'S EYE April 03 2014, 0 Comments

As seen in the May 2014 issue of Triathlete Magazine.

 


BICYCLING MAGAZINE GIVES THE WORLD CHAMPION CYCLE KIT A THUMBS UP! March 24 2014, 0 Comments

The World Champion Cycle Kit gets a thumbs up and named Gear of the Day in February 2014 by Bicycling Magazine. Get the inside scoop on the colors in the design.


GEAR TESTING IN COSTA RICA March 10 2014, 1 Comment

I have some crazy friends. Roch Frey & Heather Fuhr (yes, the one that has won 15 Ironman-distance races) suggested my boyfriend and I join them for a week in Costa Rica. I had never been, so I thought it would be a ton of fun. Hot weather agrees with me, and they tempted me by outlining the perfect vacay. Some surfing, mountain biking and lounging by the pool in some top notch resorts. Perfect for wear-testing environment for my gear. 

The plan was to do a ride that Roch & Heather did about 8 years ago. According to Roch's old GPS data, we would have up to 3-4 hours of riding a day, but plenty of time to chill. Nytro & Cannondale helped us to get the perfect solid Trail 29ers for our adventure. I was a bit concerned about 4 consecutive days in the saddle, but Roch assured me "I'd be fine." I upped my road riding a little bit, and did some mountain bike riding on the weekends with my son on what I thought would be, similar terrain to the fire roads we'd be tackling in Costa Rica. 

Here's the reality: I did get to surf the first couple of days. I also ended up with gnarly chaffing from surfing on a rough, rented foam surfboard sans rash guard, but I will save this story for another time. The riding ended up being WAY over my head. We conquered close to 170 miles in 4 days. Over 20,000 ft of climbing. On mountain bikes. Rough roads with washboard bumps and loose gravel. Multiple river crossings. Frightening descents. Multiple meltdowns. Filthy humans. Lots of saddle sores. BUT, we stayed in 2 of the most amazing places FlorBlanca and Hotel Punta Islita.

 

Some thoughts I had before our trip:

1) I'm pretty tough

2) I love heat

3) 4 days in a row on my bike sounds like a lot

4) I can't climb

5) I don't like riding my bike all day

6) I like getting dirty

7) I descend like a granny

8) I am going to miss Gavyn

 

After our trip I revisited these thoughts:

1) I'm pretty tough. Even with the meltdowns due to being scared out of my mind on descents and frustrated because I was not having any fun riding all day long. I mentally fought to finish what I started. Physically my fitness was not a problem. See #5.

2) I love heat. The average temperature was mid-90s and really wasn't bad because it was the dry season. I will take heat over cold any time!

3) 4 days on my bike IS a lot. 

4) I can climb. yes, really. I never believed I could, but by day 4 I was going up things I never thought possible. That was pretty cool.

5) I don't like riding my bike all day. Never have. Never will. 

6) I like getting dirty. Always have. Always will.

7) I (still) descend like a granny, but now I go down a lot more technical and steeper descents with (some) confidence.

8) I missed the hell out of Gavyn. It was the longest stretch I had gone since his birth without talking to him or seeing him. Next time, he's coming with us.

 

Lastly, I can't imagine having done this adventure with any other people. The three of them know me well and we all had some good laughs once the tears dried and now that the saddle sores are gone. Costa Rica is beautiful. It was an experience I will never forget and I will be back. Only next time, more surfing, 4 wheeling, relaxing and chill time.


A PHOTO SHOOT WITH A COUPLE OF BETTYS! February 16 2014, 0 Comments

Its been pretty fun on this journey. As a creative person, my mind constantly overflows with things I want to design, both product-wise, and from a branding perspective. At the end of January, I finally had the talent and resources to pull together a shoot that I've had in my mind for a long time. I found the perfect Betty—Elise, to be the model for the 2014 line. She embodies everything Betty stands for. She's beautiful inside and out and is one bad ass athlete. She does it all—runs, yoga, paddles, surfs big waves, cycles and has even done an Ironman. She's fearless + feminine.

My dear friend who has stood by me and watched this process, Kirsten, has been helping me out more and more with things as the company grows. She's got a great eye for product, design and a disposition that makes everyone feel at ease. She helped on the set with all the little details so I could be free to do what I do best—be creative! 

And let's not forget that a great image truly makes a brand shine. I've watched The Main Freak take a hobby and hone his skills from the ground up. Asking questions, watching videos, trying out new things. I'm thankful to have him on my Team and his partnership with Leucadia Photo Works has now given Betty a home to create the brand imagery I've been dreaming of. 

Ok. Enough babbling. I'm off to ride my bike and think about the next things I'm going to design.


LAVA MAGAZINE REVIEWS THE 2014 LINE February 16 2014, 0 Comments

Thanks to LAVA Magazine for the sweet write up on the new line. 


HAPPY BETTY NEW YEAR! January 02 2014, 0 Comments

Watch Betty's Year in Review here


BETTY INCLUDED IN SLOWTWITCH'S 2013 TRI TALK OF THE YEAR January 02 2014, 0 Comments

http://www.slowtwitch.com/Opinion/2013_Tri_Talk_of_the_Year_4103.html


PRETTY PUFFERS December 22 2013, 0 Comments

I'm getting ready to head to the snow after Christmas for some snowboarding, R&R and quality time with my boys and good friends. I know I'm going to freeze! Thank goodness there are lots of pretty + functional options for keeping the chill out. Loving the bright hues and shiny fabrics of today's down fashions. A few that caught my eye include; top row: Lolë, Bogner, The North Face; middle row: Moncler, Nike, Moncler; bottom row: Lululemon, Bogner, Patagonia. Stay warm!

 


BLESSINGS November 28 2013, 2 Comments

Yes. It's Thanksgiving. A perfect time to reflect back and appreciate all that we have. Just over 3 years ago I took big leap, and hopped on a plane with a backpack and headed to Kona. Even though I made the trip so many times before, in 2010 I was more nervous than the year I raced in 1998. This time I carried my future in my backpack. I was trying to put the pieces back together after a life-changing experience and the only way I knew how was through design + sport.

This time I was designing for myself, my son, and our future. With the little cash I had, I bought 25 jerseys, 70 terry cloth wristbands, and 2 dozen tank tops. My goal was to launch Betty Designs. I had no idea if I could sell any of it but I had to take a chance. It turns out I sold everything I had in three days. 

I am so humbled by the response, support, and the people I've met along this journey. I cannot thank everyone who has supported me enough. "Thank you" just doesn't cut it. I could not have done it without Gavyn, The Main Freak, my family, friends, mentors and all of you. You guys have been there with from day one listening to my crazy ideas and purchasing everything I made. Happy Thanksgiving to all. We are truly blessed.


JUST BECAUSE IT'S WINTER HERE…... November 22 2013, 0 Comments

Doesn't mean; 1) you don't need a new suit to train in, 2) it's winter somewhere in the world right now. Thanks AeroGeeks for including Betty in your Holiday Gift Guide.  Couldn't have said it better myself! Brighten up your winter with one of the new colors, inspired by Kona.


BETTY'S FALL OBSESSIONS November 19 2013, 1 Comment

As soon as I get back from Kona every October, it's clear fall has arrived. For us wimpy Californians, that means the days are in the 60s, and evening can drop as low as (gasp) the 50s. Works out fine for me. I freeze and it's an excuse to pull out some of my fall favorites. I put away the fluoro bikinis and pull out the knee-high boots, puffer jackets, flannels and plan a trip to the snow. This season I'm also really in to red. I am typically not a red person, but have found myself in love with the new hue of a Patagonia fave, tomboy-like flannels from Rails (thanks for introducing them to my wallet, Kir!) and rose gold jewelry accents. I also find myself wanting to curl up on the sofa with a nice glass of red. Cheers!


THE EPITOME OF BETTY November 06 2013, 0 Comments

Along the journey of defining Betty Designs, a common recipe kept coming up. Take the things I love, combine them with the influence of runway fashion + surf culture—then create. There is one defining design that became a personal favorite of mine—Snakeskin Cycle. This is my go-to kit when I hit the road. To make room for all the new ideas I have in my brain and sampled in my office, something has to go. Grab this iconic kit now, before they're gone, at an end-of-season discounted price.


BEHIND THE DESIGN: KICK CANCER October 27 2013, 2 Comments

This time of year everyone is thinking about pink, pink, pink. After all, it is National Breast Cancer Awareness Month. I wanted to do something unique. To give back. To those affected by cancer. I have come across many women who use sport to deal with how the disease has impacted them and their family, and wanted to create a cycling kit design to empower them. Inspire them to fight. Not give up. In Betty's words—Kick Butt!

I already had pink with The Betty kit, and wanted to do something in an unexpected, pretty color combination. That's when I was flipping through the pages of Australian Vogue and saw an ad for Moroccan Oil. They have done an incredible job with their branding. The colors are simply gorgeous. Why not put them on a kit, right?! Oh, and yes, I just had to add a touch of pink as a nod to October. Hopefully this will inspire many to get out and ride. This is a limited edition production.

Pre-order you Kick Cancer kit here! Every year my goal will be to create something new, fresh and more unique. With just the perfect balance of skull + butterfly.


BETTY DESIGNS ATHLETES ANNOUNCED FOR 2014 September 25 2013, 2 Comments

My goal with this program was to choose a total of 10 women to represent Betty Designs in 2014. Because of the overwhelming number of submissions and quality of applicants, I could not limit it to 10. There will be 3 levels of Betty Designs sponsorship in 2014. I am beyond stoked to be working with all of these athletes. All of you embody the Betty lifestyle both on and off the race course. I look forward to seeing everyone out kicking butt in their sick tri kits, cycling clothing and accessories. Here's to a successful 2014. 


BETTY DESIGNS FEATURED IN 2014 SIDI CATALOG September 18 2013, 0 Comments

I've been fortunate enough to wear the most stylish, functional cycling shoes around for over a decade. The Italians always know how to combine style + function. I was humbled when they asked me to be in their 2014 catalog. The catalog is full of world champions, olympic medalists and insane athletes. And then you flip the page and there is the Betty Designs snakeskin cycling kit—holy crap! If you have never worn SIDI, you've been missing out. They make some sick shoes. #likeSIDI2014


BETTY THE HIPSTER August 28 2013, 2 Comments

What Betty Designs would look like, if reborn as a hipster brand. Hmmm…..maybe I’m onto something. Do you think Betty has what it takes to be a hipster? Leave your comments no matter your opinion.


AEROGEEKS AGREES, FLASHY CYCLING CLOTHING MAKES YOU FEEL BETTER July 08 2013, 0 Comments

Aerogeeks reviewed The Betty jersey + short. They loved the fit of the women's jersey + bib short combined with the edgy design and fun color. 


TOUGH + PRETTY July 07 2013, 0 Comments

It's no secret that I have a bit of a fetish with skulls. Just because I do, doesn't mean I am evil, dark or that you should run from me. You'd be surprised at the mixed reactions I get about my logo. Everything from religious lectures to frightening sideways glances. There is nothing wrong with infusing a little skull in my life. It makes me feel tough. Especially when I race. Silly, I know, but it's all a matter of the mind and if it makes me feel bolder, then so be it. Off the race course I would describe my style as feminine with a bit of a tomboy edge. The juxtaposition of pretty things with something unexpected is pretty fun. I've found some little fashion items to infuse more skull into my life. Try a little skull in your next triathlon, bike ride, masters swim set or night on the town and see if it changes your attitude.

Shopping details: floral + skull embroidered boots by Luis Avia Roma, burn-out boyshorts by Wet Seal, leather wrap bracelet by Markberg Graziella, silk chiffon scarf, Alexander McQueen, princess skully mini satchel Betsy Johnson,  Aftershock black hard case skull evening bag, Alexander McQueen floral skull tank, Betty's own Signature Trucker, skull + pearl earrings by Juicy Couture.

BETTY DESIGNS IN TRIATHLETE MAGAZINE'S ANNUAL SWIMSUIT ISSUE June 11 2013, 0 Comments

For the 4th year in a row. Betty Designs has graced the pages of Triathlete Magazine’s Annual Swimsuit Issue. Beauty of a shot by Chad Riley showcasing how fashion meets function in the Snakeskin Bikini.


BELLA NYC HIGHLIGHTS BETTY AS "UNIQUE FITNESS" June 11 2013, 0 Comments

As seen in their May/June 2013 issue.


IBIKEDAILY.COM NAMES BETTY'S TATTOO COLLECTION IN IT'S 10 COOL SUMMER CYCLING KITS June 10 2013, 0 Comments

Top 10 coolest summer cycling kits, including Betty's own Tattoo.


BETTY'S SUMMER VACAY ESSENTIALS May 31 2013, 0 Comments

 

Pinch me! I'm actually jetting off on a "real" vacation. What that means is that I am going away to have fun. No race. No event to work. I'm a lucky girl. For me a real vacation also means somewhere warm and packing my favorite things. Key pieces that will be coming with me include:

1) perfect pair of denim cut-offs (or maybe 2)

2) fringe bikini. gotta stay current on the beach with the fun trend.

3) white mesh tunic cover-up

4) maxi dresses (one for each night)

5) sexy sandals

6) simple, black racerback tank

7) shimmery tinted moisturizer with SPF

8) friendship bracelets

9) dramatic silver earrings 

10) fun, oakley shades

11) trucker hat. I happen to be biased to the Graffiti Trucker

12) zoot running shoes. actually, I'm packing 3 pairs. 1 for running. 1 for cliff jumping. 1 for hiking.


BEAUTY NEWS NYC SAYS BETTY HAS THE COMBO OF STYLE & QUALITY May 24 2013, 0 Comments


Read the review


AERO GEEKS PREVIEWS BETTY'S SPRING'13 LINE JUST IN TIME FOR MOTHER'S DAY May 06 2013, 0 Comments

 Read the review, here.


KESTREL COLLABORATES WITH BETTY ON THEIR 2013 LINE UP April 15 2013, 0 Comments

Kestrel bicycles collaborated with Betty for the 3rd year in a row to launch their new line of bikes. Check out these sexy things!


CHIC LUXURIES CALLS THE MANIFESTO T FAB! April 07 2013, 0 Comments

 

See the article here.


CROSS BIKE REVIEW TOUTS THE TATTOO KIT "WAY COOLER THAN OTHER SEDATE KITS". March 21 2013, 0 Comments

 

Check it out here.


EXAMINER.COM CLAIMS THE STARFISH BIKINI CAN TURN YOU INTO THE ULTIMATE BEACH GODDESS March 14 2013, 0 Comments


 bathingsuits | march 12, 2013


A FASHIONISTA HERSELF, IVETTE MANCILLA INTERVIEWS BETTY March 14 2013, 0 Comments

 

Read the interview on My Trips To The Moon.


BEN HOFFMAN IN HIS CUSTOM BETTY DESIGNS KIT / MARCH 2013 March 09 2013, 0 Comments

 


BETTY DESIGNS CUSTOM KIT WORK FEATURED IN NYTRO AD March 08 2013, 0 Comments