Bling: Press, Banter, Inspiration
GEAR TESTING IN COSTA RICA March 10 2014, 0 Comments
I have some crazy friends. Roch Frey & Heather Fuhr (yes, the one that has won 15 Ironman-distance races) suggested my boyfriend and I join them for a week in Costa Rica. I had never been, so I thought it would be a ton of fun. Hot weather agrees with me, and they tempted me by outlining the perfect vacay. Some surfing, mountain biking and lounging by the pool in some top notch resorts. Perfect for wear-testing environment for my gear.
The plan was to do a ride that Roch & Heather did about 8 years ago. According to Roch's old GPS data, we would have up to 3-4 hours of riding a day, but plenty of time to chill. Nytro & Cannondale helped us to get the perfect solid Trail 29ers for our adventure. I was a bit concerned about 4 consecutive days in the saddle, but Roch assured me "I'd be fine." I upped my road riding a little bit, and did some mountain bike riding on the weekends with my son on what I thought would be, similar terrain to the fire roads we'd be tackling in Costa Rica.
Here's the reality: I did get to surf the first couple of days. I also ended up with gnarly chaffing from surfing on a rough, rented foam surfboard sans rash guard, but I will save this story for another time. The riding ended up being WAY over my head. We conquered close to 170 miles in 4 days. Over 20,000 ft of climbing. On mountain bikes. Rough roads with washboard bumps and loose gravel. Multiple river crossings. Frightening descents. Multiple meltdowns. Filthy humans. Lots of saddle sores. BUT, we stayed in 2 of the most amazing places FlorBlanca and Hotel Punta Islita.
Some thoughts I had before our trip:
1) I'm pretty tough
2) I love heat
3) 4 days in a row on my bike sounds like a lot
4) I can't climb
5) I don't like riding my bike all day
6) I like getting dirty
7) I descend like a granny
8) I am going to miss Gavyn
After our trip I revisited these thoughts:
1) I'm pretty tough. Even with the meltdowns due to being scared out of my mind on descents and frustrated because I was not having any fun riding all day long. I mentally fought to finish what I started. Physically my fitness was not a problem. See #5.
2) I love heat. The average temperature was mid-90s and really wasn't bad because it was the dry season. I will take heat over cold any time!
3) 4 days on my bike IS a lot.
4) I can climb. yes, really. I never believed I could, but by day 4 I was going up things I never thought possible. That was pretty cool.
5) I don't like riding my bike all day. Never have. Never will.
6) I like getting dirty. Always have. Always will.
7) I (still) descend like a granny, but now I go down a lot more technical and steeper descents with (some) confidence.
8) I missed the hell out of Gavyn. It was the longest stretch I had gone since his birth without talking to him or seeing him. Next time, he's coming with us.
Lastly, I can't imagine having done this adventure with any other people. The three of them know me well and we all had some good laughs once the tears dried and now that the saddle sores are gone. Costa Rica is beautiful. It was an experience I will never forget and I will be back. Only next time, more surfing, 4 wheeling, relaxing and chill time.
A PHOTO SHOOT WITH A COUPLE OF BETTYS! February 16 2014, 0 Comments
Its been pretty fun on this journey. As a creative person, my mind constantly overflows with things I want to design, both product-wise, and from a branding perspective. At the end of January, I finally had the talent and resources to pull together a shoot that I've had in my mind for a long time. I found the perfect Betty—Elise, to be the model for the 2014 line. She embodies everything Betty stands for. She's beautiful inside and out and is one bad ass athlete. She does it all—runs, yoga, paddles, surfs big waves, cycles and has even done an Ironman. She's fearless + feminine.
My dear friend who has stood by me and watched this process, Kirsten, has been helping me out more and more with things as the company grows. She's got a great eye for product, design and a disposition that makes everyone feel at ease. She helped on the set with all the little details so I could be free to do what I do best—be creative!
And let's not forget that a great image truly makes a brand shine. I've watched The Main Freak take a hobby and hone his skills from the ground up. Asking questions, watching videos, trying out new things. I'm thankful to have him on my Team and his partnership with Leucadia Photo Works has now given Betty a home to create the brand imagery I've been dreaming of.
Ok. Enough babbling. I'm off to ride my bike and think about the next things I'm going to design.
LAVA MAGAZINE REVIEWS THE 2014 LINE February 16 2014, 0 Comments
Thanks to LAVA Magazine for the sweet write up on the new line.
BETTY INCLUDED IN SLOWTWITCH'S 2013 TRI TALK OF THE YEAR January 02 2014, 0 Comments
PRETTY PUFFERS December 22 2013, 0 Comments
I'm getting ready to head to the snow after Christmas for some snowboarding, R&R and quality time with my boys and good friends. I know I'm going to freeze! Thank goodness there are lots of pretty + functional options for keeping the chill out. Loving the bright hues and shiny fabrics of today's down fashions. A few that caught my eye include; top row: Lolë, Bogner, The North Face; middle row: Moncler, Nike, Moncler; bottom row: Lululemon, Bogner, Patagonia. Stay warm!
BLESSINGS November 28 2013, 2 Comments
Yes. It's Thanksgiving. A perfect time to reflect back and appreciate all that we have. Just over 3 years ago I took big leap, and hopped on a plane with a backpack and headed to Kona. Even though I made the trip so many times before, in 2010 I was more nervous than the year I raced in 1998. This time I carried my future in my backpack. I was trying to put the pieces back together after a life-changing experience and the only way I knew how was through design + sport.
This time I was designing for myself, my son, and our future. With the little cash I had, I bought 25 jerseys, 70 terry cloth wristbands, and 2 dozen tank tops. My goal was to launch Betty Designs. I had no idea if I could sell any of it but I had to take a chance. It turns out I sold everything I had in three days.
I am so humbled by the response, support, and the people I've met along this journey. I cannot thank everyone who has supported me enough. "Thank you" just doesn't cut it. I could not have done it without Gavyn, The Main Freak, my family, friends, mentors and all of you. You guys have been there with from day one listening to my crazy ideas and purchasing everything I made. Happy Thanksgiving to all. We are truly blessed.
JUST BECAUSE IT'S WINTER HERE…... November 22 2013, 0 Comments
Doesn't mean; 1) you don't need a new suit to train in, 2) it's winter somewhere in the world right now. Thanks AeroGeeks for including Betty in your Holiday Gift Guide. Couldn't have said it better myself! Brighten up your winter with one of the new colors, inspired by Kona.
BETTY'S FALL OBSESSIONS November 19 2013, 1 Comment
As soon as I get back from Kona every October, it's clear fall has arrived. For us wimpy Californians, that means the days are in the 60s, and evening can drop as low as (gasp) the 50s. Works out fine for me. I freeze and it's an excuse to pull out some of my fall favorites. I put away the fluoro bikinis and pull out the knee-high boots, puffer jackets, flannels and plan a trip to the snow. This season I'm also really in to red. I am typically not a red person, but have found myself in love with the new hue of a Patagonia fave, tomboy-like flannels from Rails (thanks for introducing them to my wallet, Kir!) and rose gold jewelry accents. I also find myself wanting to curl up on the sofa with a nice glass of red. Cheers!
THE EPITOME OF BETTY November 06 2013, 0 Comments
Along the journey of defining Betty Designs, a common recipe kept coming up. Take the things I love, combine them with the influence of runway fashion + surf culture—then create. There is one defining design that became a personal favorite of mine—Snakeskin Cycle. This is my go-to kit when I hit the road. To make room for all the new ideas I have in my brain and sampled in my office, something has to go. Grab this iconic kit now, before they're gone, at an end-of-season discounted price.
BEHIND THE DESIGN: KICK CANCER October 27 2013, 1 Comment
This time of year everyone is thinking about pink, pink, pink. After all, it is National Breast Cancer Awareness Month. I wanted to do something unique. To give back. To those affected by cancer. I have come across many women who use sport to deal with how the disease has impacted them and their family, and wanted to create a cycling kit design to empower them. Inspire them to fight. Not give up. In Betty's words—Kick Butt!
I already had pink with The Betty kit, and wanted to do something in an unexpected, pretty color combination. That's when I was flipping through the pages of Australian Vogue and saw an ad for Moroccan Oil. They have done an incredible job with their branding. The colors are simply gorgeous. Why not put them on a kit, right?! Oh, and yes, I just had to add a touch of pink as a nod to October. Hopefully this will inspire many to get out and ride. This is a limited edition production.
Pre-order you Kick Cancer kit here! Every year my goal will be to create something new, fresh and more unique. With just the perfect balance of skull + butterfly.
BETTY DESIGNS ATHLETES ANNOUNCED FOR 2014 September 25 2013, 1 Comment
My goal with this program was to choose a total of 10 women to represent Betty Designs in 2014. Because of the overwhelming number of submissions and quality of applicants, I could not limit it to 10. There will be 3 levels of Betty Designs sponsorship in 2014. I am beyond stoked to be working with all of these athletes. All of you embody the Betty lifestyle both on and off the race course. I look forward to seeing everyone out kicking butt in their sick tri kits, cycling clothing and accessories. Here's to a successful 2014.
BETTY DESIGNS FEATURED IN 2014 SIDI CATALOG September 18 2013, 0 Comments
I've been fortunate enough to wear the most stylish, functional cycling shoes around for over a decade. The Italians always know how to combine style + function. I was humbled when they asked me to be in their 2014 catalog. The catalog is full of world champions, olympic medalists and insane athletes. And then you flip the page and there is the Betty Designs snakeskin cycling kit—holy crap! If you have never worn SIDI, you've been missing out. They make some sick shoes. #likeSIDI2014
BETTY THE HIPSTER August 28 2013, 2 Comments
What Betty Designs would look like, if reborn as a hipster brand. Hmmm…..maybe I’m onto something. Do you think Betty has what it takes to be a hipster? Leave your comments no matter your opinion.
AEROGEEKS AGREES, FLASHY CYCLING CLOTHING MAKES YOU FEEL BETTER July 08 2013, 0 Comments
TOUGH + PRETTY July 07 2013, 0 Comments
It's no secret that I have a bit of a fetish with skulls. Just because I do, doesn't mean I am evil, dark or that you should run from me. You'd be surprised at the mixed reactions I get about my logo. Everything from religious lectures to frightening sideways glances. There is nothing wrong with infusing a little skull in my life. It makes me feel tough. Especially when I race. Silly, I know, but it's all a matter of the mind and if it makes me feel bolder, then so be it. Off the race course I would describe my style as feminine with a bit of a tomboy edge. The juxtaposition of pretty things with something unexpected is pretty fun. I've found some little fashion items to infuse more skull into my life. Try a little skull in your next triathlon, bike ride, masters swim set or night on the town and see if it changes your attitude.
Shopping details: floral + skull embroidered boots by Luis Avia Roma, burn-out boyshorts by Wet Seal, leather wrap bracelet by Markberg Graziella, silk chiffon scarf, Alexander McQueen, princess skully mini satchel Betsy Johnson, Aftershock black hard case skull evening bag, Alexander McQueen floral skull tank, Betty's own Signature Trucker, skull + pearl earrings by Juicy Couture.
BETTY DESIGNS IN TRIATHLETE MAGAZINE'S ANNUAL SWIMSUIT ISSUE June 11 2013, 0 Comments
For the 4th year in a row. Betty Designs has graced the pages of Triathlete Magazine’s Annual Swimsuit Issue. Beauty of a shot by Chad Riley showcasing how fashion meets function in the Snakeskin Bikini.
BELLA NYC HIGHLIGHTS BETTY AS "UNIQUE FITNESS" June 11 2013, 0 Comments
As seen in their May/June 2013 issue.
IBIKEDAILY.COM NAMES BETTY'S TATTOO COLLECTION IN IT'S 10 COOL SUMMER CYCLING KITS June 10 2013, 0 Comments
Top 10 coolest summer cycling kits, including Betty's own Tattoo.
BETTY'S SUMMER VACAY ESSENTIALS May 31 2013, 0 Comments
Pinch me! I'm actually jetting off on a "real" vacation. What that means is that I am going away to have fun. No race. No event to work. I'm a lucky girl. For me a real vacation also means somewhere warm and packing my favorite things. Key pieces that will be coming with me include:
1) perfect pair of denim cut-offs (or maybe 2)
2) fringe bikini. gotta stay current on the beach with the fun trend.
3) white mesh tunic cover-up
4) maxi dresses (one for each night)
5) sexy sandals
6) simple, black racerback tank
7) shimmery tinted moisturizer with SPF
8) friendship bracelets
9) dramatic silver earrings
10) fun, oakley shades
11) trucker hat. I happen to be biased to the Graffiti Trucker
12) zoot running shoes. actually, I'm packing 3 pairs. 1 for running. 1 for cliff jumping. 1 for hiking.
BEAUTY NEWS NYC SAYS BETTY HAS THE COMBO OF STYLE & QUALITY May 24 2013, 0 Comments
Read the review.
AERO GEEKS PREVIEWS BETTY'S SPRING'13 LINE JUST IN TIME FOR MOTHER'S DAY May 06 2013, 0 Comments
Read the review, here.
KESTREL COLLABORATES WITH BETTY ON THEIR 2013 LINE UP April 15 2013, 0 Comments
Kestrel bicycles collaborated with Betty for the 3rd year in a row to launch their new line of bikes. Check out these sexy things!
CROSS BIKE REVIEW TOUTS THE TATTOO KIT "WAY COOLER THAN OTHER SEDATE KITS". March 21 2013, 0 Comments
Check it out here.
EXAMINER.COM CLAIMS THE STARFISH BIKINI CAN TURN YOU INTO THE ULTIMATE BEACH GODDESS March 14 2013, 0 Comments
bathingsuits | march 12, 2013
A FASHIONISTA HERSELF, IVETTE MANCILLA INTERVIEWS BETTY March 14 2013, 0 Comments
Read the interview on My Trips To The Moon.
BEN HOFFMAN IN HIS CUSTOM BETTY DESIGNS KIT / MARCH 2013 March 09 2013, 0 Comments
BETTY DESIGNS CUSTOM KIT WORK FEATURED IN NYTRO AD March 08 2013, 0 Comments
BICYCLING MAGAZINE CALLS THE SNAKESKIN JERSEY "TECHNICAL WITH ATTITUDE" March 06 2013, 0 Comments
Read the review here.
TMI? SLOWTWITCH INTERVIEWS THE FASHIONISTA OF BETTY DESIGNS March 01 2013, 0 Comments
Read the in-depth interview.
EXAMINER ALERTS ALL CALIFORNIA GIRLS ABOUT BETTY DESIGNS February 24 2013, 0 Comments
Original post: February 15, 2013
TRI BOMB SAYS SIGNATURE CYCLE KIT IS "DA BOMB" February 24 2013, 0 Comments
Why the Signature Cycle kit is 'da bomb!
SUPER WOMAN IS REAL ACCORDING TO WOMEN TALK SPORTS February 24 2013, 0 Comments
Original post: February 14, 2013
SELF MAGAZINE IS LOVING SWIMSUITS BY BETTY DESIGNS February 08 2013, 0 Comments
Read what SELF magazine had to say about Betty's swimsuits here.
BIKE RADAR: BETTY DESIGNS PUSHES THE ENVELOPE January 30 2013, 0 Comments
Read the full article here.
CHICKED: LAYER UP WITH BETTY January 27 2013, 0 Comments
Originally published on LAVA: January 24, 2013
CHICKED: GET YOUR BETTY ON January 27 2013, 0 Comments
Originally published on LAVA: November 20, 2012
BETTY DESIGNS ATHLETE, KATYA MEYERS, FEATURED IN NYTRO'S ENEWS CAMPAIGN January 11 2013, 0 Comments
SOME BETTY STYLE ON THE RED CARPET December 02 2012, 0 Comments
Betty was caught walking the red carpet at the 2011 Endurance Live / Endurance Sports Awards Gala.
TRIATHLETE MAGAZINE JANUARY 2013 December 01 2012, 0 Comments
Betty's style taken into the Zoot spring 2013 retail collection.
INSIDE TRIATHLON NOV/DEC 2012 December 01 2012, 0 Comments
Pro triathlete, Kelly Williamson in her custom Betty Designs kit.
NEW YORK TIMES STYLE SECTION NOVEMBER 1, 2012 December 01 2012, 0 Comments
A fun, witty, light read about style on the race course by Liz Weil
GIRLS GONE SPORTY OCTOBER 2012 December 01 2012, 0 Comments
Betty dishes on running, triathlon, clothing + more here
DALLAS LIVING FIT MAGAZINE OCTOBER 2012 December 01 2012, 0 Comments
TRIATHLETE MAGAZINE HOLIDAY GIFT GUIDE 2011 December 01 2012, 0 Comments
LAVA MAGAZINE ONLINE CHICKED APRIL 2012 December 01 2012, 0 Comments
TRIATHLETE MAGAZINE SWIMSUIT ISSUE 2012 December 01 2012, 0 Comments
OHANA December 01 2012, 0 Comments
Every year I just HAVE to go to Kona to watch the Ford Ironman World Championship. The Big Island is one of my favorite places on earth. Something about the black lava contrasting with the turquoise blue waters, the smiles of the locals, the weather, and the fact that all the people who I consider to be my extended family, all come together for celebration of the biggest endurance sports event of the year.
I’ve said it before, and I will say it again, I am one lucky girl. I get to live, work, and play all within the confines of the endurance sports community, and specifically, the triathlon community. They have become one big, extended family to me. I come back to Kona every October for the family reunion and to renew my soul. I reflect on my life and all that I have to be thankful for. This October it was no different. I came to say goodbye to some parts of my past and to embrace the new, the now, and the future. I launched Betty Designs here in October 2010, and this year made some new partnerships with key brands and athletes. All while cheering my heart out on Saturday for my inspirational friends and teammates.
As I embark on the second chapter for Gavyn and I, I have many to thank. Your support has been overwhelming and humbling. Thank you to my friends, clients, colleagues for believing in me and inspiring me—both on and off the race course. 2012 will bring some new designs (yes, the PINK LAVA kit, a design collaboration with Kestrel Bicycles), new opportunities and ways to continue to grow my Ohana. They say you don’t get to choose your family. I disagree.
Photo by Shiggy
WORDS TO LIVE + DESIGN BY December 01 2012, 0 Comments
A little insight into things I think about, and what motivates me. The first year of my online store surpassed my expectations and I couldn’t have done it without the support of all of you. Thank you. My plan is to continually launch new designs that are different than what is out there. They aren’t for everyone, but that’s the point. Be bold. Be edgy. Be unconventional. + Kick Butt in 2012!
COMPETITOR MAGAZINE DECEMBER 2011 December 01 2012, 0 Comments
Full page ad for Pactimo featuring a Betty Designs original from their Designer Gallery Collection.
3/GO MAGAZINE NOV/DEC 2011 ISSUE December 01 2012, 0 Comments
PERSONAL WORKS December 01 2012, 0 Comments
We all need an outlet. For our extra energy, enthusiasm and sometimes just to cope with the curveballs that come our way. I am very lucky. I have two. One is design. The other is triathlon. Anyone close to me knows that 2010 was a challenging year for me. Not one to keep my mouth shut, I decided to create something to reflect last year and all the positive things that will come from the experience. One of my new designs, the Fairytale Jersey may look like an edgy print, but it’s much more. The sleeves boldly post the date, that my husband decided after almost 14 years of marriage, was not the life he wanted anymore. That’s it. I said it. The print contains little nuggets that reflect people, places and things relevant in my life. Interestingly enough, I recently stumbled upon the the Story Maxi Dress by Quiksilver
I wonder what this designer’s story is…….
TRIATHLETE MAGAZINE SWIMSUIT ISSUE 2011 December 01 2012, 0 Comments
3/GO MAGAZINE MAY/JUNE 2011 ISSUE December 01 2012, 0 Comments
SOME SICK SHOES December 01 2012, 0 Comments
From time-to-time I will post about some cool finds for sporty girls. There is no reason women can’t have it all when it comes to sports gear, right? All I can say is—it’s about time! So stoked that gear for women is taking a nod from the fashion world. I’ve always had a fascination for metallics, shimmer, glitter—”bling” (if you know-what-I-mean). After all, a girl has to look good while out there doing her thing. Sidi has always made killer cycling and triathlon shoes. I’ve been racing in the T2 for the last 6 years and even went out of my way to purchase the men’s version so I could have the shiny patent-leather-looking white with the full carbon sole. They have just upped their game with the release of the T2.6 Carbon Lite in Silver Mamba/White Vernice. Let’s just say that silver + snakeskin = ultimate fashion meets function in my fave tri shoe. If you’re like me and have to have them (NOW) go shop at Nytro
KANSAS CITY FITNESS 2010 COVER December 01 2012, 0 Comments
Custom kit design for professional triathlete, Pip Taylor.
TRIATHLETE MAGAZINE SWIMSUIT ISSUE 2010 December 01 2012, 0 Comments
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