One of my favorite things is to work with athletes who have a strong vision of how they want their kit to look. Over the past couple of years I have been fortunate enough to work with Luke McKenzie + Beth Gerdes. They are a professional couple who "gets it". Their kits are their personal branding both on and off the race course. Their job is to make sure their sponsors are highly visible. I love the challenge of making sure a custom design for any athlete or team is visible from a mile down the road + showcases their sponsors. Now if only everyone could match their bikes + helmets to their kits the race course would be more beautiful place!