BETTY DESIGNS HER DREAM GRAVEL BIKE COLLABORATION WITH OPEN CYCLES

by Bold Apps

December 02, 2019

betty x OPEN gravel bike

Upon founding Betty Designs in 2010 my mission is always to design beautiful + functional endurance apparel that stands out on the race course + empowers women with attitude. In the last few years I've moved from racing triathlon to riding bikes + dabbling in mixed surface / gravel events as a way to stay fit (my fave—Belgian Waffle Ride). The gravel scene is growing and my mission is to find the perfect bike that melds both performance + style. Design collaborations are what drive me and OPEN was a natural fit for a few of reasons: 1) their founding roots + principles are similar to Betty Designs; 2) they focus on a core product that both performs and is stylish; 3) they are committed to bringing more women to the sport; 4) they love collaborating on rad designs / bike builds. I'm beyond stoked they decided to work with me in designing / building my dream machine. I see a lot of triathlon women looking for new ways to challenge themselves outside of their core sport + tons of interest in taking to the dirt. Women are unique in that they love to by stylish as well as go fast and by designing something in Betty's signature hue we've created a beauty of a bike that appeals to this market. Built up with the best wheels, group + cockpit in the biz, this is an amazing ride. Special thank you to RIDE cyclery for bringing great brands together!