Always spotted at the forefront of trends, Betty Designs excitedly announces its partnership with Zwift—the leading indoor training tool that brings athletes from around the world together in a rich online environment. Kicking off the party on March 8, 2018—International Women’s Day—the collaboration marks the addition of two Betty custom kits and two group rides to the largest training game connecting athletes from around the world.
“Zwift is a great way to get to ride with our ambassadors, customers + friends from all over the globe. It makes indoor training more fun!,” says Kristin Mayer, founder of Betty Designs. “After falling in love with the program and using it often, I wondered what it would take to get one of my kits in the game, and couldn’t believe when the Zwift crew entertained my wild ideas. Designing two exclusive looks just for them, I can’t wait to see Betty’s all over the roads and disrupting the races in Watopia, London, and Richmond!”
Hitting the Zwift community in true BettyStyle™, riders can rock the pack in two different kit options—The Betty, head-to-toe pink with the iconic butterfly skull and a more subdued but equally stylish ensemble, the Signature replica kit. Aside from flying Betty’s colors, riders can also jump into two Betty rides—a 90 minute high intensity training ride and a 50 minute social ride—to share screen time with other women looking to up their workouts and build camaraderie within the group.
Betty Rides kick off for Women’s Week with the following days and times (EST):
Thursday, March 8 @ 4:00 pm
Friday, March 9 @ 7:00 pm
Monday, March 12 @11:00 am
Tuesday, March 13 @ 8:30 am
Wednesday, March 14 @ 2:00 pm
Starting Tuesday, March 20th Betty Rides will be Tuesdays + Fridays @ 8:30 am EST
“We’re always looking for ways to improve the user experience, and pairing with Kristin to make additional kit options for our female users is something we’ve been looking forward to doing for a long time” says Kate Veronneau, Women’s Strategy Brand Manager at Zwift. “These rides are going to bring a lot to our community and we’re hoping to expand our efforts further with Betty Designs down the road.”
To join the squad, tune in on March 8–March 14 to kick off women’s week for the first of many rides hosted by Betty Designs in 2018. To see the complete schedule download the Zwift Mobile app or visit https://zwift.com/events/. To see more from Betty, follow @bettydesigns and visit bettydesigns.com.
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.