Shop Urban : Swim, Cycle, Tri

chill vibes await.

Shop Urban : Swim, Cycle, Tri

Iconic design meets performance fabrics. More than a kit—Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

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      Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. Up Your Après Sport Game.

      Modern. Everyday Style.

        BettyStyle™ Blog Posts

        1. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
          OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

          OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

          It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
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        2. Read more: WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.
          WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

          WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

          As we pause to reflect on this International Women's Day 2025, I’d like to share some personal thoughts on what this day means to me as the fo...
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        3. Read more: MEET THE BETTY RALLY DIVER
          MEET THE BETTY RALLY DIVER

          MEET THE BETTY RALLY DIVER

          It’s no secret that wearing a chunky mens-sized watch is part of my personal style. A chunky bracelet is mandatory. The watches that are marketed t...
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        As we pause to reflect on this International Women's Day, I’d like to share some personal reflections on what this day means to me as the founder of Betty Designs. When I first entered the scene in 2010, armed with a rich background in sports and nearly two decades of experience racing triathlons, I took time to think about what I truly cherished about the sport. While pushing personal boundaries was exhilarating, the greatest joy came from connecting with the community both on and off the race course. I’ll never forget those pre-race moments—standing in T1 as the sun began to rise, nervously laughing and chatting with fellow women, trying to ease our anxiety about the challenge ahead. In those moments, we knew we weren’t in it alone. On the course, especially during those out-and-back segments when I would catch a glimpse of a familiar face, there was a sense of camaraderie that provided a brief respite from the physical toll we were enduring. In that fleeting moment, I allowed myself a smile—a small but powerful reminder that I wasn’t alone. It was a spark of reinvigoration that fueled me through the next stretch. And then came the run—the high-fives, the surge of energy as we made our way toward the finish line. Post-race hugs, recounting our struggles, and celebrating each other’s victories always brought me back to the realization that triathlon meant far more than just crossing that finish line. It was about so much more than the pursuit of personal goals—it gave me an extended family. A family where I could embrace my true self and share my passion for triathlon with other women. In founding Betty Designs, I hoped to extend this sense of belonging to anyone who slipped into one of my kits. Today, nearly 15 years later, though I no longer race triathlons, my love for the sport and my dedication to empowering women in endurance sports remains as strong as ever. I find just as much joy cheering on those pushing their limits, in the same way I find joy in challenging myself with new adventures. So today, let’s celebrate by honoring our badass besties. Tag a friend + share the stoke. ~Kristin #IWD2025 #bettydesigns #bettysquad25
        While the trend seems to be to ride in solid, blah, color combos Betty remains true to her roots. With design at the forefront + fashion top-of-mind, kit up in the original Betty vibes. Est 2010. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday
        How will you Refine Your Style in 2025? Betty’s BDlab Sportswear is here for all your Après Sport needs. Go seamlessly from workout-to-work, day-to-night and play-to-slay with our timeless capsule wardrobe. This is not fast fashion. The Collection is made of recycled fabrics, meticulously crafted in NYC and made to last. Designed to pair perfectly with other items you already have in your closet or to wear together with endless outfit combinations. Understated branding. Solid colors. Betty attitude. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore 🎥 editing + footage @justinpdiamond
        Come sip.shop.après. with us in Aspen! We are so thrilled to be hosting our first BDlab Sportswear pop-up at The Snow Lodge (inside the St. Regis) this Wednesday, February 26th from 4:30–6:30pm. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore
        Since 2010 Betty's known how to design t-h-a-t kit. You know, the one that makes you feel unstoppable, confident, beautiful inside + out. Pull on one of our kits and see for yourself why #stylewatts are a thing. #BadassIsBeautiful #BettyStyle #EnduranceCouture #DoEpicShit #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #FemaleFounded #Communitypowered #mysticalAF #bettyunicorn #stylewatts #newkitday #bettysquad25 #bettysquadracing
        What to wear après sport. These 4 iconic @bdlabsportswear pieces never let you down. Layer them together or wear them on their own. Either way, you arrive looking modern + timeless. Inside, you feel good about supporting clothing made in the USA with recycled fabrics. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #apressport #normcore
        Stay warm. Be chill. With hues of Navy Blue + Cool Matcha, this collection is sure to soothe your soul. This is your cue to take this restorative color palette and get outdoors for some quality "me" time. Balance, tranquility, and a connection to nature. Bring the chill vibes in Urban. Audrey wears the Urban Thermal Long Sleeve Jersey + Urban Gravel Bib Short. @justinpdiamond with the shot. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday
        Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. These black-based floral print pieces play nicely with our existing Garden Party items or for more of a simple look, can be mix + matched with our Luxe Onyx pieces. How will you wear it? #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
        Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. Are you bold enough to rock matching the set? #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
        Meet Betty’s highest performance bib short to date—The Luxe Onyx Seamless Pro Bib Short. Built from UPF 50+ recycled compression fabric + seamless construction with no “sausage leg” (YAY!) and understated branding for a timeless/modern look. Plays well with any of our cycling jerseys and Luxe items for that head-to-toe sleek black kit. How will you style it? Black on black or bright hued jersey on top? #BadAssIsBeautiful #DoEpicShit  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecoremmmunitypowered #prettyfeminine #BettyLuxe #BettyStyle
        Our Garden Party collection just got an upgrade with our NEW Pro Long Sleeve Jersey + matching Gravel Bib Short. These black-based floral print pieces play nicely with our existing Garden Party items or for more of a simple look, can be mix + matched with our Luxe Onyx pieces. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore
        Whether you've started logging those base miles or are in the gym hitting the tread—we've got the perfecg tank to brighten up your day. Our run tanks are made of the most lightweight, 4-way stretch mesh that makes you feel like you're wearing nothing at all. Breathable, sweat-wicking + stylish. Nothing to get in the way of your workout, except when the girl next to you taps you on the shoulder because she's is dying to know where she can get one. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  ##femalefounded #commmunitypowered #PrettyFast
        Our most technical + best-fitting jersey to date awaits in our latest drop, Urban. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday 📸 @justinpdiamond
        2025 may be the Year Of The Snake, but Betty’s been a fan of this fashion skin for over a decade. Do you have a favorite? Should we bring it back? Or shed it and move along? #BadassIsBeautiful #EnduranceCouture #BettyStyle #stylishAF #DisruptTheRaceCourse #bettydesigns
        Experience the vibes of Cool Matcha in our Urban Collection. Dropping Thursday, January 30, 9:00 am California time. Audrey wears the Urban Thermal Long Sleeve Jersey. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday 📸 @justinpdiamond
        Betty’s excited to announce our updated cycle jersey. Meet the Pro Short Sleeve Jersey. Better fit. Updated fabrics. More details in construction. We hope you love it as much as she does. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #urban #newkitday 📸 @justinpdiamond