Rebellious and unapologetically badass, this capsule defines The Betty Ethos. You slip on Manifesto as your sneaky little super power. Kitted up in fresh new hues of Digital Lavender + Tranquil Blue + Apple Mint, you've arrived at your flow state right on time. Bliss embodied. Power harnessed.  Playful typography reflects encouragement back at you, echoing the positive mantras within your mind. Tonal graphics brighten your soul. All the while, Bettys Iconic butterfly motif adorns each piece where it's needed most. This capsule is an ode to everything Betty + Bold. Revel in it. 

Female Founded. Community Powered. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves.

We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. 

United by our passion for sport + belief in ourselves, we wear what we want, when we want, how we want. We dare to declare that strong is sexy and badass is beautiful. Betty Designs is the manifestation of Every. Single. Thing. that sparks our fire. And it’s for every body. 


Combining the luxurious lines of KASK + KOO with the best of BettyStyle™, this limited edition drop is our hottest collaboration yet. Coating the KASK Protone Icon with Betty’s favorite new neutral tone — dusty pink—  this Italian made helmet packs peak performance into a sleek shape + boasts a skull + butterfly logo in dove gray on top. To accentuate our feminine edge, we balanced the oversized KOO Spectro silhouette in the same chic dusty pink hue + metallic gray lens combo. This perfectly paired couture offering arrives in two separate pieces, though Betty recommends rocking them together for the ultimate boost in kit game. 

The Story Of Betty Designs