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Iconic design meets performance fabrics. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Female Founded. Community Powered.

20% OFF CODE INSIDE!
20% OFF CODE INSIDE!

Designed from a heart that beats for fashion + sports, BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. Redefining sportswear for the modern woman, each piece is meticulously crafted to inspire women to dress beyond their boundaries and enhance existing items in their closet. Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. 

BettyStyle™ Blog Posts

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GO BETTYS GO!
All the best to our girls toeing the line in Taupo, New Zealand this weekend for the @ironmantri 70.3 World Championship. 

And all the thanks to our partners in 2024 who kept us (and our doggies) healthy, fueled, fast, strong, cool and supported all year long.

#BettySquad 
#nevermissaday #PrettyFast
#curadperformanceseries 
#drinkAG1 #deboer #irideenve #everathlete #omius #austinandkat
In Betty's 14th year around the sun she launched her first BDlab Sportswear capsule wardrobe, cranked out 8 collections, a couple collaborations with sick brands, Betty Squad kit galore, couture customs, a new run line + a whole lotta attitude. Drop a comment below and let us know which was your fave.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast 
#shift #worldchamps #fantasytropical #offroadrave #tattooyou #gardenparty #cotedazure #whatsnext
6 DAYS OF BETTY STARTS MONDAY, DECEMBER 8 @12:01 am !

Every 24 hours starting tomorrow we will be having our last sales of the year. 25% OFF each category on our site. Discount happens automatically site wide each day.

A lot of our collections will be phased out for 2025 so this is your last chance to own a piece of Betty Designs design history.

Dec 9 : CYCLE
Dec 10 : TRIATHLON
Dec 11 : SWIM
Dec 12 : RUN + FITNESS
Dec 13 : SPORTSWEAR
Dec 14 : CASUAL, JEWELRY, BAGS, HATS, SOCKS + MORE

{all sales are final. no returns or exchanges.}

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #bettygifting
As a Betty, we know how important strength training is for longevity + keeping injury at bay when training those big volume endurance miles. 'Tis the season to double-down on strength. #PrettyStrong is the vibe heading into 2025.

Kelsey wears the Garden Party Crop and matching Garden Party 8" Run Short (with pockets). Great for the gym or run. Available now to shop.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #PrettyStrong #girlhood #cottagecore
A Betty knows how to close out a year chasing those final sunsets in #BettyStyle. Whether you're looking to top off your annual @strava mileage, nail that PR in your final race of the year or just get out for some much needed time for yourself, we've got that kit to get you out the door when the days are shorter. Own that Champion mindset. 

Kari wears the World Champs Race Fit Cycle Jersey + World Champs Cycle Bib Short.

#BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered #worldchamps

📸 @justinpdiamond
Did you know: Betty's one piece cycle skinsuits make a rad long distance triathlon race suit. 
With 2 large back pockets to stash snacks. A womens-specific cycle chamois that sits like magic 
tucked up so you don't even notice it on the run.

We take race day seriously + lady bits more seriously.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast
Betty Designs is built for YOUR lifestyle.

Betty knows you're stylishAF. Whether you're training, racing or living life in between—our apparel is built to perform in all areas of your busy life. From endurance couture to a modern capsule wardrobe to up your après sport game. Your one-stop shop. On the race course or off. 

#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore #BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast
No matter what season you're in Betty has a fit just for you. Performance endurance apparel for sport. Sportswear for après sport.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #BettyDesgins #BDlabSportswear #apressport #capsulewardrobe
The AW24/25 @bdlabsportswear catalog just dropped. The Goods. The Style Inspo. The Deal. Use the code on the cover at checkout. 

The capsule wardrobe you need for when you're not swimming, biking, running, triathlon-ing, or working out. Think Après Sport.

Modern. Functional. Elevated. Meticulously sourced. Made in NYC. Simple, yet modern silhouettes that easily function in every day life. This NOT athleisure.

Refine Your Style. Redefine Yourself.
[ shop link in profile ]

#lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore
Betty celebrates 14 years of design + disrupting the endurance apparel space. We couldn't do this without YOU. Each of you bold enough to wear one of our designs. 2025 will bring more design + more innovation as we remain true to our roots. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast 
#PrettyFast #BettyDesigns
Betty is so proud to be a supporter of @stay_park_city_cycling. It's always a good time when we get to design a womens-only kit for our local Club and it's super rad when a father/daughter rocks it in style! 

Need a custom kit for 2025? Reach out to @delfinaathletics — our official partner.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #CoutureCustom
Betty's most versatile layer of the season. Meet the Long Sleeve Crew. Buttery soft. Next-to-skin fit. Sexy as hell.

The top you'll want to live in all day long. Crafted as the ultimate base to any fit this top can be worn to work out, to work or every day casual. Constructed with the softest next-to-skin fabrics, thumbholes and meticulously sewn in NYC.

Style it under our Modern Hoodie or wear alone with our Cargo Pant, Adventure Short, Midi Skirt, Flared Trouser or as a top layer over our Cross Back Sports Bra with our Performance Legging for the gym or studio. 

Refine Your Style. Redefine Yourself.
#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore
Garden Party Run restock alert. Snag your set, grab your running girls + hit the trails or road for fall running szn. 

Hyper-feminine florals #FTW. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #gardenparty
Happy 10th birthday @gozwift ! Our obsession with Zwift began as early as 2018 where we had a dream to have our own kit in game. (I think we may have been the first women's / triathlon brand on board!) We landed 2 kits in game that year and then a third in 2019. 

Since the beginning our Badass Betty Rides every Wednesday night at 6pm PDT have fueled our passion for cycling, virtual connection through the pandemic years and endless hours + miles of girl chit-chat as we pedal away. 

Join us every Wednesday night and see what all the rage is about. Unlock our pink kit + chase those PRs. Thank you Zwift for being a part of our family.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast 

PS drop a "hell yes" in the comments below if you want us to bring back the Zwift Pink kit IRL.

Today
Meet Core Run. Betty's version of the little black dress. Constructed of premium Italian fabric for a luxurious feel. Built for your run, yoga and strength sessions. Minimal branding. Basic black that is anything but basic.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #corerun
Unleash your Champion mindset in our World Champs collection. Nice may be in our rear view mirror, but there is more work to do.

#BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse 
#stylishAF #SlayAllDay #bettydesigns #femalefounded #communitypowered #worldchamps