"BETTY DESIGNS WAS FOUNDED ON THE BELIEF THAT WOMEN SHOULD NEVER HAVE TO CHOOSE BETWEEN PERFORMANCE AND STYLE. AS AN ATHLETE AND A DESIGNER, I SAW AN OPPORTUNITY TO CREATE APPAREL THAT MET THE TECHNICAL DEMANDS OF SPORT WHILE REFLECTING THE STRENGTH, INDIVIDUALITY, AND PRESENCE OF THE WOMEN WEARING IT. WHAT BEGAN IN CYCLING AND TRIATHLON HAS EVOLVED INTO A COMPLETE EXPRESSION OF THAT PHILOSOPHY—CLOTHING DESIGNED TO PERFORM AT THE HIGHEST LEVEL AND TO ELEVATE HOW YOU FEEL IN IT." ~kristin
INSPIRED BY THE WORLD CHAMPS : LTD NICE26.
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THE BETTY DIARIES
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