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    garden party

    #PRETTYFAST

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    garden party

    #COTTAGECORE

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    garden party

    #GIRLHOOD

    Female Founded. Community Powered. More than a kit. Betty Designs is a sports apparel brand created for badass women empowering them to be their best selves. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. 

    NEW Run Things.

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      the collab. is. back.
      the collab. is. back.

      Summer Racing Style : Triathlon

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        sportswear

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        Designed from a heart that beats for fashion + sports, BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. Redefining sportswear for the modern woman, each piece is meticulously crafted to inspire women to dress beyond their boundaries and enhance existing items in their closet. Fueled by a decade of dreaming of luxurious fabrics and stylish silhouettes, BDlab Sportswear is Kristin’s chic answer to a sea of basic athleisure garments. Ready to wear wherever you dare to rock it, this limited collection delivers maximum versatility and comfort to everyday life. 

        Modern. Everyday Dressing.

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          The Betty Rally Diver

          Meet the World Tour T : For the Betty Fanatic. A homage to the old school vintage concert tee.

          BettyStyle™ Blog Posts

          1. Read more: MEET THE BETTY RALLY DIVER
            MEET THE BETTY RALLY DIVER

            MEET THE BETTY RALLY DIVER

            It’s no secret that wearing a chunky mens-sized watch is part of my personal style. A chunky bracelet is mandatory. The watches that are marketed...
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          2. Read more: THERE IS MORE TO ROLEX THAN A DATEJUST.
            THERE IS MORE TO ROLEX THAN A DATEJUST.

            THERE IS MORE TO ROLEX THAN A DATEJUST.

            Most everyone who gets into watches, sooner or later, wants a Rolex. Totally makes sense because Rolex sells one out of every three luxury watches....
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          3. Read more: AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS
            AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS

            AN ALL BLACK FIT + A WATCH = ELEVATED + TIMELESS

            I am often asked how + why I always look so “put together.” I am not entirely sure what that means but I do know that you don’t need to spend a ton...
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          MEMBERSHIP FOR THE 2025 BETTY SQUAD / BETTY ENDURANCE CLUB IS OPEN TODAY THROUGH SUNDAY SEPTEMBER 15. We are badass. The Betty Squad is a worldwide group of like-minded women who embody the spirit of being a Betty. We are strong, spirited, athletic + keep fitness fun, + fashion at the forefront. We play hard, work harder + feel confident in our skin, skin suits or wetsuits while we do it. Whether you ride 200 miles per week or 20. Whether you run 50 miles per week or 5. Whether you swim 10k per week or 1k. Will you join us for a life-changing year? Being a badass means having the courage to do it, whatever that “it” is for YOU. To show up. To be confident in the skin you’re in. To be the best you can be in all areas of your life, even when things get tough. Bettys are powerful alone, but together we are unstoppable. The BettySquad began in 2014 with a vision of bringing together a world wide community of women who have a passion for endurance sports + the desire to empower other women in being the best version of themselves. We value each and every one of you who pull on a Betty Kit and will continue consider you part of a much bigger family. Tag a bestie to join the party. Tap image to join or link in profile. #kind #strong #stylish #fun #rad #baller #fierce #honest #beautiful #resilient #badass #squadstrong #bettysquad25
          When it comes to kit fit Betty wants to know . . . are you demure and mindful or do you bring your brat energy? #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #KitGame  #DisruptTheRaceCourse #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #activeprint
          Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments that blur the line between performance and sportswear, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our Every Day Tank and Midi Skirt. Tap image to shop.
          Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments blur the line between performance and fashion, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our 90s Bralette and 90s Brief. Tap image to shop.
          Meet BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. Timeless separates, meticulously made in the USA. Pieces that easily mix and match existing silhouettes in your closet. Built with stretch properties these garments blur the line between performance and fashion, creating a polished look. DESIGN NOTES: These garments are NOT generic blanks we pulled off the shelf and rebranded. All BDlab Sportswear is designed + engineered from the ground up. Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore Courtney is wearing our Modern Hoodie and Adventure Short. Tap image to shop.
          Behind The Design: Garden Party 2.0. As told by @kristinnicolemayer : There is nothing wrong with being pretty. There is nothing wrong with female athletes toeing a line and trying to look good at the same time. The Olympics showcased their ultimate femininity this summer. Women lined up in their kit / uniform and brought the jewelry, hair, nails. Personally I applaud it. I’ve always thought women can look good and kick ass at the same time. Earlier this year when I was planning out my design drops I really wanted to do a collection that was very girly. I don’t mean in a pink-only, over-the-top with bows and rainbows kind-of-way, but something feminine, yet sophisticated. Florals are always in fashion. Have been and will be into next year. While I love a big, bold bloom motif (re: Summer Bloom 2022) I wanted this one to be a variety of floral motifs meticulously placed on kit in a new way. At the same time, we’ve revamped our run things so that Betty can bring some flair to the pure runners out there. Meet Drop Six. Garden Party. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
          Pull on these pretty pieces of nature-inspired hues in olive greens, toned down pinks and neutrals with cream-tinted whites. A romanticized take on rural living with #cottagecore vibes that embrace a softer angle of long summer days spent in the garden. But don’t let the print fool you, this collection is made for badass babes. Available in cycle, tri, swim and a BRAND NEW RUN collection. Meet Drop Six. Garden Party. Available in swim, cycle, tri, run. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
          Sports culture continues to lean into hyper-femininity. Athletes are wearing jewelry, make-up and embracing their unapologetic vision of womanhood. It’s a good time to be feminine. Rose motifs + florals that are not-too-sweet are all the rage as we head into fall. Garden Party embraces all these #girlhood feels while sticking to Betty’s bold roots. Neatly arranged buds in rows, watermarked oversized floral shapes and small-scale blooms that sit inside a bold chevron graphic. Meet Drop Six. Garden Party. Available in swim, cycle, tri and NEW run things. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #prettyfeminine #feminineisfast #PrettyFast #girlhood #cottagecore #activeprint
          Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Betty-specific tri color frame design of lilac / orange / fuchsia pink. Dark carbon lenses with arctic mirror finish and 12% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered
          Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Lilac tattoo custom frame graphics designed by Betty. Carbon lenses with Fire mirror finish and 10% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered
          Betty teamed up with @roka to bring all the BettyStyle™ vibes to their CP-1x performance sunglass. Lilac tattoo custom frame graphics designed by Betty. Carbon lenses with Fire mirror finish and 10% transmission. Ultralight. Chemical resistant. Sweat resistant. Removable and interchangeable lens with additional ROKA CP-1 accessory options to meet the needs of every run, ride, or race. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered
          The Ginkgo Swimsuits. BOLD + FEMININE + SPORTY + BEAUTIFUL since 2020.  #dopeAF  #BadAssIsBeautiful  #EnduranceCouture #BettyStyle  #everyBODYisabetty #DoEpicShit  #DisruptTheRaceCourse #baller  #stylishAF #ginkgo
          Build your foundational wardrobe with our BDlab Sportswear timeless pieces. Kennedy shows you how to strut your summer style: Start with our BDlab Every Day Tank + BDlab Adventure Short. Add a lightweight trench, your fave sneakers and top off with a trendy top handle (bag charms optional). >>> Our tank + short double duty as a great set for hiking ! Refine Your Style. Redefine Yourself. #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #BDlabSportswear #quietluxury #normcore
          Neon is not dead. Since 2020 our Do Epic Shit Neon is a cult favorite. Be seen. Set PRs. #DoEpicShit #BadassIsBeautiful #BettyStyle #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #FemaleFounded #Communitypowered
          THANK YOU. 6 months in the making. 5 minutes to SOLD OUT. We are blown away! If you are interested please sign up on the product page / join the waitlist. 4 more will be assembled in the coming weeks. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #bettyrallydiver
          It's no secret that Kristin is a watch nerd. One of her favorite watches is a vintage Seiko 6119-7173. When Seiko reissued and updated that watch last year, she knew it was time to make The Betty Rally Diver. Taking inspiration from Seconde Seconde, The Watch Nerd @themattwphoto learned how to make, drill, stake, manufacture, detail, and finish seconds hands. After countless failed attempts, multiple size runs for the seconds hands, 6 different shades of pink, and about 5 months of effort hand-making the seconds hands, The Betty Rally Diver is now ready. She couldn’t be more proud + stoked to introduce The Betty Rally Diver. This Betty Designs upgrade is hand assembled with care in Park City, UT. Each watch has a unique case back numbered 1-10. No two are exactly alike! Your one-of-a-kind watch will be hand-packed and shipped by Kristin personally. A true Betty Designs collectors timepiece. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #bettyrallydiver