shop now.
INSPIRED BY THE WORLD CHAMPS

LTD NICE 2026

shop now.

OUR LATEST DESIGN COLLECTIONS

SEE MORE
CUSTOMER FAVORITES

SHOP OUR ICONS

SEE MORE
shop the collaboration
CUTE PINK sweatproof headphones

BETTY x H2O AUDIO

shop the collaboration
shop now.
PREMIUM EVERYDAY APPAREL

BDLAB SPORTSWEAR

shop now.

THE BETTY DIARIES

  1. Read more: WHICH BETTY DESIGNS BRA IS RIGHT FOR YOU?
    WHICH BETTY DESIGNS BRA IS RIGHT FOR YOU?

    WHICH BETTY DESIGNS BRA IS RIGHT FOR YOU?

    WHICH BETTY DESIGNS BRA IS RIGHT FOR YOU?   You may have noticed by now that we have a few different types of bras. Between the Tri Bra, Sports Bra...
    Read more
  2. Read more: BETTY DESIGNS FEATURED AS BEST WOMENS-SPECIFIC TRI SUIT BY ROUVY
    BETTY DESIGNS FEATURED AS BEST WOMENS-SPECIFIC TRI SUIT BY ROUVY

    BETTY DESIGNS FEATURED AS BEST WOMENS-SPECIFIC TRI SUIT BY ROUVY

    Betty is so stoked to be featured in ROUVY's Best Triathlon Suits for summer. Check out the blog post here.  
    Read more
  3. Read more: I AM DONE WITH THE ALGORITHM
    I AM DONE WITH THE ALGORITHM

    I AM DONE WITH THE ALGORITHM

    Call me old school, but I still believe the goal of a brand is simple: make people feel something. I don’t follow marketing trends—I focus...
    Read more