"BETTY DESIGNS WAS FOUNDED ON THE BELIEF THAT WOMEN SHOULD NEVER HAVE TO CHOOSE BETWEEN PERFORMANCE AND STYLE. AS AN ATHLETE AND A DESIGNER, I SAW AN OPPORTUNITY TO CREATE APPAREL THAT MET THE TECHNICAL DEMANDS OF SPORT WHILE REFLECTING THE STRENGTH, INDIVIDUALITY, AND PRESENCE OF THE WOMEN WEARING IT. WHAT BEGAN IN CYCLING AND TRIATHLON HAS EVOLVED INTO A COMPLETE EXPRESSION OF THAT PHILOSOPHY—CLOTHING DESIGNED TO PERFORM AT THE HIGHEST LEVEL AND TO ELEVATE HOW YOU FEEL IN IT." TRAIN HARD. STYLE HARDER.
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BDLAB SPORTSWEAR IS CREATED FOR THE SPACE BETWEEN SPORT AND LIFE. BEFORE AND AFTER TRAINING AND RACING. AT WORK, GIRLS LUNCH, THE PARK WITH KIDS, STRAIGHT TO DINNER. BORN FROM OUR PERFORMANCE HERITAGE, DESIGNED TO MOVE EFFORTLESSLY THROUGH WHATEVER COMES NEXT.
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