Who is Betty?
I founded Betty Designs in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns + graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf, Betty Designs continues to push the boundaries and remind strong + feminine women everywhere that #BadAssIsBeautiful.
"The skull + butterfly logo has its roots in triathlon. Back in my racing days, I would superstitiously wear a skull necklace around motivate myself to “toughen up” during a race. To me, there is nothing more fun than seeing a woman kick ass on a race course and then be able to go home, clean up, and be a lady. It is the belief that women can be both strong + beautiful that motivates me. Racing with the boys while looking like a girl is the heart + soul of the brand. It’s an attitude for women endurance athletes. The premise was to create something unlike anything else on market. My goal is to empower women to look good, feel good, and go out there and kick ass."
Real name… Kristin Mayer
Passions… design, fashion, cycling, running, triathlon, surfing, SUP, alpine + backcountry skiing
Sums me up… mom. designer. athlete. addicted to staying fit.
Fetishes… skulls + butterflies
When was your first triathlon… fall 1994
How many races have you done… 100+
First love (sport)… baseball. i actually thought i was going to be the first women to play major league baseball when i grew up!
Second love (sport)… alpine skiing
My one true love… my son, Gavyn
Design inspiration… surf + pop culture mixed with couture runway fashion
Superstitions… must race with my trusty skull necklace
Favorites… pizza, pasta, red wine
Irrational fear… big surf
My biggest challenge… trying to fit everything into 24 hours
Evidence to above....I can't sit still https://www.strava.com/
I live to #DesignEpicShit. I have been a freelance graphic designer in the endurance sports industry since 1996. Aside from designing kick-ass race kits and product graphics, I can also help you take your brand to the next level with logo design, catalogs, advertising, t-shirts, event graphics and much more.
Fun clients have included; AVIA, Active.com, Her Sports + Fitness magazine, Kestrel, K-Swiss, GracedByGrit, Multisports.com, ROKA, Pactimo, rykä, Tone It Up®, Triathlete magazine, Hoka One One, Wattie Ink, World Triathlon Corporation, Zipp and Zoot (yes, this is shameless name dropping).
To view my other work and what inspires me, visit bettystyle.com.