As a Betty, this is what we live for. It’s what we stand for. And who we are. This collection isn’t for the faint of heart, but for those who push beyond what they thought was possible. For those who persevere and overcome whatever’s in their way until they feel alive. Every. Single. Day. #boldAF

Amplify your attitude in Do Epic Shit Neon, a vibrant compliment to our original statement kit that landed in black + gold in 2017. Highlighting our motto in eye-catching hyper yellow, drop the self doubt and crank up your confidence every time you hit the road. A Betty never skips her chance to shine bright. #visibleAF