Podcast + Blog + Press

We are beyond excited to introduce the 2019 BettySquad!! As part of an worldwide tribe of women who represent all that is family + fitness + fierceness, they will represent our brand that stands for keeping performance + fun + fashion at the forefront all while doing it with a rad, supportive group of women who have their backs! #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #kitgame #BettySquad19

Betty Designs Kona 2018 from Betty Designs on Vimeo. Betty Designs launched in Kona in 2010, 8 years later we went back for our 5th expo + limited design capsule. We had a partner ride with ENVE composites + Wahoo Fitness with proceeds going back to Keep-A-Breast in support of breast cancer month. We had 4 athletes racing, another dozen on the Island supporting and in the end it was ONE. AMAZING. WEEK. Mahalo until next year!

CALLING ALL BADASS + STYLISH AF BETTYS, OUR 2019SQUAD SEARCH IS ON! The BettySquad is a team of like-minded women who embody the spirit of being a Betty. We are strong, spirited, athletic, and keep fitness, fun + fashion at the forefront. We play hard, work harder + feel confident in our skin, skinsuits, or wetsuits while we do it. We're powerful alone, but together, we're unstoppable. Link to apply in profile. #BadAssIsBeautiful #DoEpicShit#EnduranceCouture #styishAF #kitgame#everyBODYisabetty Why the Betty Squad? Why do I believe in an ambassador program? Why is this team so important to me? What am I looking...

Our Badass Sock Pak, featured in the July/August 2018 issue of Bella magazine just shows how mainstream it is for women to be badass! We couldn't be more thrilled.