Podcast + Blog + Press

Kristin Mayer: A Creative Visionary Empowering Badass Women Worlwide. Kristin is both the founder and creative vision behind the women’s endurance apparel brand, Betty Designs. As an amateur triathlete for almost 20 years, Kristin took off to Kona in 2010 with a backpack of 25 cycling jerseys (the first official Betty design) and a dream—build an edgy brand for passionate and stylish women in endurance sports. In 2020 celebrating 10 years, Betty Designs has become synonymous with playful patterns, bold wordplay, and original collaborations with top endurance brands, elite athletes, and celebrities. Over the last decade Betty Designs changed the...

By now, most of you know that Kristin's favorite race is the Belgian Waffle Ride (San Diego Edition). Read the interview between BWR founder Michael Marckx + Kristin:  TO WAFFLE IS TO COMMIT! As we draw closer to the exciting reality of being able to ride together again, we begin our ramp up of communications for all four Belgian Waffle Rides, the first of which is 81 days away, GULP. Over the coming weeks we will be sharing with you specific information about the events, their routes, their idiosyncrasies and the special people who make up the fabric of the BWR...

 Stoked to be featured in the Oxygen Mother's Day Gift Guide.

BDlab. Fashionably. Powerful. Luxe Athletic Apparel For The Woman Who Wears What She Wants. What is BDlab.  /  The BDlab Product.  BDLab is a collection of luxe athletic apparel for the woman who wears what she wants, whenever she wants to wear it. High performance seamless fabrics provide comfort + light compression for running, yoga, the gym and beyond, while flattering construction + runway style delivers maximum versatility for everyday life. Activewear has become an essential piece of my wardrobe, and I can't wait to reveal this badass collection in its entirety. First launch arrives late October and includes seamless bra top,...