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BEHIND THE DESIGN: BAUHAUS

Summer heat calls for something hot. Inspired by the simplicity of the Bauhaus Movement, Betty brings you a flashy tribute to the revolutionary Swiss style by layering hard angles with rich hues in this electric capsule offering. True to the art that inspired it, asymmetrical details, geometric shapes and modern principals of Bauhaus unite to achieve a contemporary meshing of forms + colors. Ushering in all the season's feels of chilled lemonade, bright-colored popsicles and long days on the bike, this summer stunner glows in neon lemon, vivid lime, white + black. Up your #summerkitgame

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2018 Belgian Waffle Ride // The Third Time's A Charm

Another year. Another @belgianwaffleride in the books. This was my third attempt at the Waffle distance. While the saying goes "the third time's a charm" this in no way was my attitude heading into the event. You can never take for granted that just because you've Waffled before it guarantees you a finish + bottle of Lost Abbey Bad Ass Ale. [ We did, however have some luck with no mechanicals this year. ]   I've always gushed about this event. It's so unique. So challenging. So fun + so satisfying when you cross that finish line. My build up this year never really felt...

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WHERE RUNWAY FASHION MEETS SPORT

Where Runway Fashion Meets Sport. The original tagline for Betty Designs. This company was born on the concept that women can be both strong + beautiful. Our design inspo marries the couture runway trends + surf + street culture. The result? Kit design that is bold, edgy, unique + stands out from a mile away.  We are always trying to push boundaries in the endurance sports market. Our designs + visions + concepts tend to run a bit on the unconventional side. This is what makes us tick. This season we launched single color concept kits of black, pink, white....

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BETTYSTYLE PODCAST EPISODE 4: betty x SW | Behind the Design with Artist Susan Wickstrand

  In this episode of BettyStyle, Kristin talks with her favorite local, Encinitas artist, Susan Wickstrand about their kit capsule collaboration, being an artist/designer, USC School of Fine Arts, following your passion + more! betty x SW: Behind the Design  |  Capsule Drop March 30, 2018 Back in 2011, my dear girlfriend Kirsten, introduced me to Susan’s work.  Matt and I had just started dating and we went to small gallery show in Cardiff to check out “this artist” Kirsten said she thought I’d love.  Her technique is collage and her vibe is happy-meets-aloha-meets-california-meets-surfer-girl-vibe. After the show I was obsessed! Flash forward few...

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