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BADASS GOES MAINSTREAM IN BELLA MAGAZINE

Our Badass Sock Pak, featured in the July/August 2018 issue of Bella magazine just shows how mainstream it is for women to be badass! We couldn't be more thrilled.

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KRISTIN MAYER INTERVIEWED FOR SD VOYAGER MAGAZINE

SD Voyager interviews all kinds of people here in the San Diego area. Today they put up a little piece about Betty. If you don't know the entire story of how the brand started, give it a read: https://bit.ly/2yvqgg6

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BEHIND THE DESIGN: BAUHAUS

Summer heat calls for something hot. Inspired by the simplicity of the Bauhaus Movement, Betty brings you a flashy tribute to the revolutionary Swiss style by layering hard angles with rich hues in this electric capsule offering. True to the art that inspired it, asymmetrical details, geometric shapes and modern principals of Bauhaus unite to achieve a contemporary meshing of forms + colors. Ushering in all the season's feels of chilled lemonade, bright-colored popsicles and long days on the bike, this summer stunner glows in neon lemon, vivid lime, white + black. Up your #summerkitgame

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2018 Belgian Waffle Ride // The Third Time's A Charm

Another year. Another @belgianwaffleride in the books. This was my third attempt at the Waffle distance. While the saying goes "the third time's a charm" this in no way was my attitude heading into the event. You can never take for granted that just because you've Waffled before it guarantees you a finish + bottle of Lost Abbey Bad Ass Ale. [ We did, however have some luck with no mechanicals this year. ]   I've always gushed about this event. It's so unique. So challenging. So fun + so satisfying when you cross that finish line. My build up this year never really felt...

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