Podcast + Blog + Press

Where Runway Fashion Meets Sport. The original tagline for Betty Designs. This company was born on the concept that women can be both strong + beautiful. Our design inspo marries the couture runway trends + surf + street culture. The result? Kit design that is bold, edgy, unique + stands out from a mile away.  We are always trying to push boundaries in the endurance sports market. Our designs + visions + concepts tend to run a bit on the unconventional side. This is what makes us tick. This season we launched single color concept kits of black, pink, white....

  In this episode of BettyStyle, Kristin talks with her favorite local, Encinitas artist, Susan Wickstrand about their kit capsule collaboration, being an artist/designer, USC School of Fine Arts, following your passion + more! betty x SW: Behind the Design  |  Capsule Drop March 30, 2018 Back in 2011, my dear girlfriend Kirsten, introduced me to Susan’s work.  Matt and I had just started dating and we went to small gallery show in Cardiff to check out “this artist” Kirsten said she thought I’d love.  Her technique is collage and her vibe is happy-meets-aloha-meets-california-meets-surfer-girl-vibe. After the show I was obsessed! Flash forward few...

Check out our World Champion Tri Top + Short in the 2018 @TriathleteMag Buyer's Guide!

  Always spotted at the forefront of trends, Betty Designs excitedly announces its partnership with Zwift—the leading indoor training tool that brings athletes from around the world together in a rich online environment. Kicking off the party on March 8, 2018—International Women’s Day—the collaboration marks the addition of two Betty custom kits and two group rides to the largest training game connecting athletes from around the world.   “Zwift is a great way to get to ride with our ambassadors, customers + friends from all over the globe. It makes indoor training more fun!,” says Kristin Mayer, founder of Betty...