HELLO BADASS.
Hey there, Betty. I’m really stoked to see you here. I created Betty Designs in 2010 to do something different in the endurance apparel market—and it’s been a wild ride. My designs are distinct. They aren’t for everyone. And they’re made with heart. I like to call it Endurance Couture—a nod to my obsession with fashion and devotion to being active. Realizing early on that how I felt influenced my confidence on the bike +pool + track, I am continually inspired to create head-turning designs in performance silhouettes so you can stand out both on + off the race course.— Kristin, the founder + designer
Own Every Mile with Betty Designs – Performance Gear for Women
Betty Designs creates bold, high-performance athletic gear for women who push limits and refuse to blend in. Our collection features triathlon race suits, swimwear, cycling kits, and run separates, all crafted from premium, performance-driven fabrics for athletes who train hard and race harder.
Whether you're a triathlete, cyclist, runner, swimmer, or fitness enthusiast, our gear delivers iconic design, flattering fits, and unbeatable durability to help you perform at your peak. Stand out on race day or during training with apparel built to move fast—and turn heads.
