PINK BETTY

She’s bold. She’s feminine. She’s everything you’ve been waiting for. Meet Pink Betty—our ultimate ode to the color that started it all. Because let’s be real: Bettys wear pink, and we wear it LOUD.

This is not your basic girly shade—it’s badass, head-turning, mile-crushing, hyper-pink designed for every swim, bike, run, tri obsession you’ve got. Whether you’re chasing podiums in our sleek new Pro Racesuit, spinning strong in our Pro Jersey + Bib, or diving into pool + open water sessions in Performance Bikini or Sexy Back 1 piece—Pink Betty delivers performance with a side of feminine flair.

Pink is Betty’s DNA. It’s confidence. It’s joy. It’s power wrapped up pretty. It’s that little extra motivation when the set gets tough or the run feels long. It’s that little extra when you grab your girl gang and head out for a sweat. Because why just train when you can train happy? Why just race when you can race unforgettable?

So go ahead—kit up, stand out, and paint the season pink.

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From triathlon suits and swimwear to cycling kits and run separates, every piece is built for performance, endurance, and fierce style. Slay your next race in gear that makes a statement.

Shop the Betty Designs Pink Betty Collection now and own your look on the road, in the pool, and on the race course.