betty x RUDY launch
by Kristin Mayer·
BETTY DESIGNS BRINGS THE MOMENTUM WITH SIGNATURE RUDY PROJECT SUNGLASS
San Diego, CA – Betty Designs is excited to announce the creation of their first-ever sunglass—the Betty Designs Momentum powered by Rudy Project.
True to Betty Style, the Betty Designs + Rudy Project Momentum features bold pink lenses that pop against a custom crafted ice silver colorway, Betty’s trademark butterfly skull logo on the outside of each temple, and the cheeky reminder that “Bad Ass is Beautiful” printed on the inside of the frame. Ready for any adventure, each sunglass arrives in a durable silver clamshell case alongside a custom sunglass bag in Betty’s trademark pink.
“We are so stoked to team up with a brand that knows how to make quality performance and casual eyewear that doesn’t sacrifice style,” says Kristin Mayer, founder of Betty Designs. “When we began the design process, I fell in love with their Momentum model due to its versatility as a lifestyle frame that was also epic to ride or run in. The final product is a sophisticated aviator with just the right touch of Betty pink to make it distinct, and I couldn’t be happier with what we cooked up with Rudy’s engineers.”
The perfect partner for Betty’s first frame, Rudy Project has been turning heads inside and outside the peloton with award winning technically cool Italian made eyewear since 1985.
“Ever since I met Kristin at Kona, I knew that Rudy had to work with her in some way. She is one of the most innovative thinkers and designers around, so teaming up with her on the Momentum was a blast and a no-brainer,” says Paul Craig, CEO & Co-Founder of Rudy Project North America and R.A.C.E. “We love creating pieces specifically for our female fans, and the Betty Momentum puts a new spin on one of our most popular frames. The ‘Bad Ass Is Beautiful’ detail on the inside couldn’t be more fitting for this piece or the women wearing it, and we can’t wait to see Betty Nation out in the city or on the trails this summer.”
To shop the collaboration, visit bettydesigns.com. To see the full line of Rudy Project eyewear, e-rudy.com. To watch the Momentum in motion, click here.
About Rudy Project
Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino) • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches • e-rudy.com
About Betty Designs
The product of Kristin Mayer’s passion for design, fashion + surf culture, Betty Designs was founded in 2010 on the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns and graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf, Betty Designs continues to push the boundaries and remind strong + feminine women everywhere that #BadAssIsBeautiful. bettydesigns.com