Behind The Design: 2014 Kona Collection

It's almost time to hop on a plane and head to my favorite event of the year—The Ironman World Championship in Kona, Hawaii. This is the 3rd year Betty Designs will have boutique shopping in the Ironman Expo. This year, I changed things up and developed a collection just for the race. The Kona Collection includes swimsuits, water bottles, cycle jerseys + shorts, and tri tops + tri shorts.

The design is a combination of elements from fashion runways; with bright hits of pop surf culture while still keeping things "very Betty." Instead of traditional hibiscus flowers I combined a more artsy, floral pattern with my favorite motif, butterflies, and a bold tribal / geometric pattern. For color, I wanted to showcase a unique combination of bright lemonade yellow + indigo blue giving a nod to the sun and water elements of The Island. The end result is Betty's take on the granny floral print.

The Kona Collection will be available in The Pink Booth (you can't miss it) race week in the main Ironman Expo on Ali'i Drive starting Tuesday, October 7 @ noon through the end of the week. In addition to The Kona Collection, Betty will have accessories, casual tanks, rash guards, beach towels, H20 capris, swimsuits, and my personal favorite—The Retro Trucker. Stop by and shop while supplies last.

Last thing - if you buy a bikini AND a 1 pc sexy back training suit, you will receive a FREE matching mesh Kona gear bag. The Kona bikini design is the one The Bettys will be wearing in the infamous Underpants Run on Thursday morning. Grab one before they are gone!

Hope to see you!

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  • When and where can i purchase online the Kona 2014 cycling jersey and shorts?

    Christine on
  • Is the pricing for the kona exclusives same as kits offered online? I have a friend that will be there and purchasing for me. I want to make sure I send enough money!

    tammie manchester on
  • Any chance I can purchase a bikini and one piece now? I’m in – I want to get to kona and wear these two pieces the whole time!!

    Jeri Howland on
  • Awwww – I am not going to be in Kona, but would LOVE the bike and tri kits. Any chance there may be an XS available for a local SoCal gal? :)

    MJ on
  • These are so cute! Gathering photos and a story to hopefully be an ambassador next season! Love your stuff -even tho I am 61 I want to be in good enough shape to wear it someday soon!

    cheryl on

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