'TIS THE SEASON TO BE GRATEFUL!

'TIS THE SEASON TO BE GRATEFUL!

by Bold Apps

Betty Designs Blog Post

'Tis the season to reflect. 'Tis the season to be grateful for each of YOU. 2019 was a year for the books + could not happen without your support, follows, tags, passion + style. We launched our greatest number of collections in a 12-month period (11 to be exact), collaborated with insane brands including; @alohacollection, @roka, @sciconsports + @opencycle. On a personal level, I rode bikes more, skied more, laughed more, completed my 5th Belgian Waffle Ride, "raced" my first Fondo + tackled the college application process with G. As a designer I pushed my creative limits + believe I am just scratching the surface of what is to come.


Looking forward to 2020, Betty Designs will celebrate her 10th year anniversary. A decade of Betty. WOW. It's crazy to think back to 2010 where it all began stepping off a plane in Kona with a backpack of jerseys, tanks + wristbands. I pinch myself on how the brand has grown + I look forward to evolving my vision. I hope you will stay with me. One thing is for sure, Betty will stay true to her roots. The brand voice will be bold, unapologetic + disruptive. It's not for everyone + I intend to keep it that way. I can never be all things to all people + 2019 definitely showed me that.

 

Social media has brought out the worst in society with humans being offended by every. little. thing. It is never my intention leave out a culture, race, color, age, shape, size or ability. It's impossible to tick all the boxes at every touchpoint. I will stay true to me + be authentic, honest + kind as best I can. I will continue to use the athletes that inspire me on a personal level as models on our site. There will be 10 collection launches, special anniversary-branded items + so much more. Stay tuned. Something you want to see in 2020? Shoot me a note. Share your story.
Stay well + kick ass.
xoxo
#badassisbeautiful #doepicshit #baller#endurancecouture #everybodyisabetty#disrupttheracecourse #bettystyle