LSD CLUB

Hey badass—cut yourself some slack. There’s more than one way to crush it in endurance sports. Rock that #newkitday selfie. Throw high fives like confetti. Scream “GO BETTY!” at strangers. Spill the tea with your ride-or-dies as the miles stack up. Finish the workout. Cross the damn line. You never forget your first—your first race, your first finish, your first hell yes I did that moment. Big or small, it’s your story. Your grind. Your win.

This one’s for the women who show up. Who toe the line even when it’s scary. Forget the stats, podiums, or Strava flexing. It’s about the hustle, the sisterhood, the laughs mid-sufferfest, and lifting each other every step, pedal stroke, and lap of the way. 🖤

Badasses don’t have to take themselves too seriously all the time.

Perfect for women who push limits, our gear offers the perfect combination of comfort and style for every ride. Shop Betty Designs performance apparel and elevate your cycling, swimming and triathlon experience with gear that performs as great as it looks.