Our Signature Collection celebrates the inaugural design that ignited the brand in 2010.

PINK. Part of  Betty’s DNA since 2010. Just as Betty is badass + beautiful, the Bettycore trend involves much more than just a splash of pink and a sprinkle of glitter. The foundation of the trend includes the meshing together of hyper pink + magenta with touches of swirls reminiscent of our 2012 design, set atop a watermarked geometric background. Never to be mistaken as too sweet this edition is framed by black panels and bold tattoo-esque lettering to give this kit Betty’s unmistakeable edge.


OriginalAF since 2010