Betty is officially in winter prep mode for our product relaunch—aka the big glow-up. We’re rolling out 46 new products across 10 collections, and yeah… it’s kind of a big deal. What’s new? Consistent sizing across cycling, triathlon, and run apparel, updated fits, premium Italian UPF fabrics, refined design details, and—because we know you—more pockets. Train hard. Style harder.

shop modern sportswear

elevated style. all day long.

shop modern sportswear

BDlab Sportswear is premium apparel that blurs the lines between work, working out + all the moments in between. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Pair with items you already own and up your daily style.

read betty's latest diary entries.

  1. Read more: THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH
    THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

    THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

    Back from the Big Island and special thanks to Slowtwitch for featuring the Betty Squad Racing Team. Read the full story here.
    Read more
  2. Read more: KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST
    KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

    KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

    Read more
  3. Read more: BETTY DESIGNS FEATURED IN THE PARK RECORD.
    BETTY DESIGNS FEATURED IN THE PARK RECORD.

    BETTY DESIGNS FEATURED IN THE PARK RECORD.

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