More than a kit—Betty Designs is a women's sports apparel brand created for badass women who love to train, race, stay fit. Where iconic design meets performance fabrics. Choose your sport. Kit up. Feel badass. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful.

shop modern sportswear

elevated style. all day long.

shop modern sportswear

BDlab Sportswear is premium apparel that blurs the lines between work, working out + all the moments in between. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Pair with items you already own and up your daily style.

Read Betty's Latest Diary Entries

  1. Read more: THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH
    THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

    THE BETTY SQUAD RACING TEAM FEATURED ON SLOWTWITCH

    Back from the Big Island and special thanks to Slowtwitch for featuring the Betty Squad Racing Team. Read the full story here.
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  2. Read more: KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST
    KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

    KRISTIN CHATS ALL THINGS DESIGN ON THE CULTURE EDIT PODCAST

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  3. Read more: BETTY DESIGNS FEATURED IN THE PARK RECORD.
    BETTY DESIGNS FEATURED IN THE PARK RECORD.

    BETTY DESIGNS FEATURED IN THE PARK RECORD.

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