pink. power. performance.

PINK BETTY DROPS SOON.

More than a kit—Betty Designs is a women's sports apparel brand created for badass women who love to train, race, stay fit. Where iconic design meets performance fabrics. Choose your sport. Kit up. Feel badass. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful.

Shop Our Latest Designs.

    SHOP CANDY PINK

    pov: badass girlies wear pink too.

    SHOP CANDY PINK

    Be Effortlessly Chic + Sporty In Our Ts + Sweats.

      Peep The Betty OGs + Cult Faves.

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        upscale. atheisure.

        MEET BDLAB SPORTSWEAR

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        BDlab Sportswear is a collection of premium apparel that blurs the lines between work, working out + all the moments in between. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Pair with items you already own and up your daily style.

        Meet Your Every Day Modern Sportswear.

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          Keep Up With BettyStyle™ Posts.

          1. Read more: BETTY DESIGNS FEATURED IN THE PARK RECORD.
            BETTY DESIGNS FEATURED IN THE PARK RECORD.

            BETTY DESIGNS FEATURED IN THE PARK RECORD.

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          2. Read more: OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.
            OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

            OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

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          3. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
            OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

            OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

            It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
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          Fresh off Epic Camp #2 of the year—and yep, we took it to our fave place on the planet: KONA 🌺🔥 Home base? The jaw-dropping @maunalaniauberge (10/10 recommend if you want to train on the Kona course + live your best island life). 5 days. 15 badass athletes. Endless swim-bike-run shenanigans + a side of tropical magic: 🏊‍♀️ Kailua Bay swims 🏃‍♀️ Energy Lab runs 🚴‍♀️ Hawi rides + scenic overlooks 🐢 Turtle spotting between workouts 🍽 Fueling like queens 👗 @bettydesigns (of course!) 💪 Mobility, nutrition + longevity tips from @jentemperley 💚 Powered by @curadperformanceseries @drinkAG1 @sailfish_triathlon @hyperice @goodlife_brands @envecomposites @roka Epic girl time, new friendships, and non-stop encouragement. Kona, you’ve got our hearts. 💛🌴 #BettyEpicCamp #BettySquad #BadassIsBeautiful #EnduranceCouture #BettyStyle #DoEpicShit  #everyBODYisabetty #stylishAF  #DisruptTheRaceCourse #SlayAllDay  #bettydesigns #PrettyFast #AlwaysAuberge #maunalanimoments
          Stash. Your. Stuff. Meet the Signature Run Belt. Lightweight, adjustable, comfy. Carry your phone, lip balm, credit card + car key conveniently while you hike, run or run errands. Tested by athletes, this belt stays in place when you're on the go! #BadassIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty  #femalefounded #commmunitypowered #PrettyFast #prettyfeminine
          Behind The Design : LSD Club (a.k.a. Long Slow Distance Club) as told by @kristinnicolemayer Real talk—I’ve been in this game for decades, and let’s just say my definition of racing, fitness, and health has… evolved. My 25-years-younger self? Fully trapped in the numbers, stuck in that ultra-competitive headspace, constantly comparing, constantly chasing. If I wasn’t wrecked on the couch post-workout, I thought I failed. Cute, right? Now? I’m here for the long game. Fitness for health. For longevity. For “aging gracefully” (whatever that even means). Don’t get me wrong—I still love a good start line, but the all costs mentality? Left that behind with my low-rise jeans. These days it’s about pushing myself with balance. With friends. With just enough grit to earn that post-ride coffee or post-run brunch and still feel good doing it. But I’ll be honest—letting go of the old paces, splits, and ego? Still working on that. What I do know is this: having the drive, the passion, the athlete mindset after all these years? That’s the real flex. Running, cycling, swimming, skimo, powder turns—I’m not done yet. If you’ve got hot tips on how to ditch the number obsession, hit me up. In the meantime, this kit is your permission slip to chill the hell out, enjoy the ride, and remember—you don’t have to destroy yourself to be a badass athlete. Fun counts, too. 🖤 #BadassIsBeautiful #EnduranceCouture #BettyStyle #DoEpicShit  #everyBODYisabetty #stylishAF  #DisruptTheRaceCourse  #SlayAllDay #bettydesigns  #PrettyFast #LSDclub 📸 @justinpdiamond
          Floraltopia just dropped 🌼💛 Bold blooms. Sunshine vibes. Performance that slays. Why fit in when you can shine. The yellow jersey is yours. #BadassIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #prettyfeminine #floraltopia Kenn wears the Floraltopia Sleeveless Trisuit layered over the Floraltopia Sports Bra.
          Floraltopia has landed—and she’s a total showstopper. 🌼🌈 Think sunshine yellow turned all the way up, decked out with wild, hand-drawn blooms that don’t just flirt with attention—they demand it. Whether you’re running, riding, or racing, this collection is made to pop. Because why blend in, when you were born to stand out? Our most advanced performance cuts yet are here to slay—like our Pro Short Sleeve Jersey crafted in “barely there” lightweight fabrics to keep you cool when the temps head up. Paired with our Pro Seamless Bib Shorts that hug you in all the right places, they add that perfect hit of color to complete your kit. This is your time to shine. The yellow jersey is yours. 💛🔥 #BadassIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #prettyfeminine #floraltopia Kristin wears the Floraltopia Pro Race Fit Jersey + Floraltopia Pro Seamless Bib Short. Accessorized with Betty's Signature Socks / Water Bottles, @roka CP1-x sunnies, @envecomposites Melee frame road handlebar, seatpost + 3.4 SES wheels.
          Floraltopia just dropped 🌼💛 Bold blooms. Sunshine vibes. Performance that slays. Why fit in when you can shine. The yellow jersey is yours. #BadassIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #prettyfeminine #floraltopia Kenn wears the Floraltopia Sports Bra. Buttery-soft feel, high-impact support, internal pocket.
          Since 2024, BDlab Sportswear has transcended the space between work and working out. Timeless separates. Low key branding. Made in the USA. Pieces that easily mix + match with existing silhouettes in your closet. Built with stretch properties, these garments blur the line between performance + sportswear, creating a polished, refined look. How will you style it? Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore Logan wears the Every Day Tank in caramel with the faded army Adventure Short. Accessorize with tall boots, a fun bag and oversized watch.
          Since 2024, BDlab Sportswear has transcended the space between work and working out. Timeless separates. Low key branding. Made in the USA. Pieces that easily mix + match with existing silhouettes in your closet. Built with stretch properties, these garments blur the line between performance + sportswear, creating a polished, refined look. How will you style it? Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore 001: Logan wears the Every Day Tank in lilac with the faded army Adventure Short. 002: Courtney wears the Every Day Tank in black with the black Performance Legging. 003: Kenn wears the Every Day Tank in black with the black 90s Brief.
          Since 2024, BDlab Sportswear has transcended the space between work and working out. Timeless separates. Low key branding. Made in the USA. Pieces that easily mix + match with existing silhouettes in your closet. Built with stretch properties, these garments blur the line between performance + sportswear, creating a polished, refined look. How will you style it? Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore Logan wears the Every Day Tank in black with the faded army Adventure Short.
          Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show? SHOP THE DROP → #BadassIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #candypink #PrettyFast #prettyfeminine Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
          Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show? SHOP THE DROP → #BadassIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #candypink #PrettyFast #prettyfeminine Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
          Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show? SHOP THE DROP → #BadassIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #candypink #PrettyFast #prettyfeminine Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
          Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 #BadassIsBeautiful #EnduranceCouture  #BettyStyle #DoEpicShit  #everyBODYisabetty #stylishAF  #DisruptTheRaceCourse #SlayAllDay  #FemaleFounded #prettyfeminine #bettydesigns
          Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 #BadassIsBeautiful #EnduranceCouture  #BettyStyle #DoEpicShit  #everyBODYisabetty #stylishAF  #DisruptTheRaceCourse #SlayAllDay  #FemaleFounded #prettyfeminine #bettydesigns
          Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 #BadassIsBeautiful #EnduranceCouture  #BettyStyle #DoEpicShit  #everyBODYisabetty #stylishAF  #DisruptTheRaceCourse #SlayAllDay  #FemaleFounded #prettyfeminine #bettydesigns
          Be A Goddess. Turn heads while you train and race triathlons in the Goddess Collection—where couture-inspired design meets elite performance. Infused with abstract art, jewel accents, and chain details, this collection blends bold femininity with race-ready function. Ashley wears the Goddess Pro Short Sleeveless Trisuit + Do Epic Shit Race Belt. Accessorize with our Signature Visor + Signature Wristband to complete your fit. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #prettyfeminine #goddess