GET NOTICED. OR DON'T.

camo is back

GET NOTICED. OR DON'T.

More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport. Kit up. Feel badass. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

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sportswear

WEARABLE PIECES. FOR LIFE.

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BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

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Drop. Five. Kick Cancer.

This one's for the fighters, the survivors, the supporters, and the badass souls giving back. Whether you're racing, training, or riding in memory—you’ve got purpose in every pedal stroke.

10% of profits go straight to pancreatic cancer research. No fluff. Just fight.

Choose your weapon: Race Fit Cycle Jersey or Sleeveless Trisuit—built to perform, styled to slay.

Lemonade + pink bring the heat with a fierce summer vibe that screams strength and spirit.

#BadassIsBeautiful 
#EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty 
#stylishAF 
#DisruptTheRaceCourse 
#SlayAllDay 
#bettydesigns 
#kickcancer
Drop. Five. Kick Cancer.

Bold Looks.
Real Impact. 
Total Badassery.

#BadassIsBeautiful 
#EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty 
#stylishAF 
#DisruptTheRaceCourse 
#SlayAllDay 
#bettydesigns 
#kickcancer
Drop. Five. Kick Cancer.

This one's for the fighters, the survivors, the supporters, and the badass souls giving back. Whether you're racing, training, or riding in memory—you’ve got purpose in every pedal stroke.

10% of profits go straight to pancreatic cancer research. No fluff. Just fight.

Choose your weapon: Race Fit Cycle Jersey or Sleeveless Trisuit—built to perform, styled to slay.

Lemonade + pink bring the heat with a fierce summer vibe that screams strength and spirit.

#BadassIsBeautiful 
#EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty 
#stylishAF 
#DisruptTheRaceCourse 
#SlayAllDay 
#bettydesigns 
#kickcancer
It’s time for a summer Garden Party! 🌼🚴‍♀️ A little bit sweet, very badass. Add white socks, white cycling shoes, your fave sunnies and be ready to ride.

Megan wears the cream-based race fit cycle jersey + matching bib short. Also available in our black based pro long sleeve + gravel bib short. Battle braids optional.

Mix + match to create your personal BettyStyle. Tag us and use hashtag #KOTD.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast
Betty's cycling rules to live by:

1. slip into our kit

2. feel badass

(yes, it's that easy!)

Maddie wears the Army Camo Pro Jersey + Army Camo Pro Seamless Bib Short. Completed updated for summer.

📸 @justinpdiamond 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast #KOTD
Epic doesn’t even begin to describe the amazing week we had cycling through beautiful Mallorca with 15 incredible women. Thank you to @nextlevelcamp for hosting us and showing us around.

When words don’t do it justice, pictures definitely tell the story.

Thanks to all the women who joined. Betty’s heart is so full from watching all of you push your limits, form new friendships, bond over all the things and inspire each other to be better. 

It’s a week that won’t be forgotten anytime soon. Sure hope we get to do it again someday.

#BadAssIsBeautiful #DoEpicShit
#EnduranceCouture#stylishAF
#everyBODYisabetty #KitGame
#DisruptTheRaceCourse
#femalefounded #commmunitypowered 
#PrettyFast #bettydesigns #bettysquad25
Just dropped: The Betty Designs SS25 Signature Merch Collection—perfect for summer style with an edge. This capsule features fashion-forward essentials: balloon-sleeve crewneck sweatshirts, unisex hoodies, and boxy women’s tees.

Made from ultra-soft fabrics with chic details in a timeless palette: black, cream, bone, blush, and bold super pink.

Pair with BDlab flared trousers, leggings, cargo pants, or adventure shorts for the ultimate après sport or podium-ready look. Women’s athletic lifestyle wear that turns heads—only at Betty Designs.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast #elevatedcasual
#BDlab #BDlabSportswear
Ready to own summer? Step into your BettyStyle with our new Signature Merch—where fashion meets function with an unapologetic edge.

These aren’t basic blanks. We’re talking elevated essentials: balloon-sleeve Crewneck Sweatshirts, Boxy Women’s Tees, and our go-anywhere Unisex Hoodie. Designed in ultra-soft fabrics with bold, fashion-forward details. The vibe? Sleek. Effortless. Statement-making.

A color palette that works with everything (and anything): classic black, clean cream, tonal bone, flirty blush, and our iconic super pink—because subtle has never been our style.

Pair with BDlab flared trousers, leggings, cargo pants, or adventure shorts for the ultimate après sport or podium-ready look. Women’s athletic lifestyle wear that turns heads—only at Betty Designs.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast #elevatedcasual
#BDlab #BDlabSportswear
Just dropped: The Betty Designs SS25 Signature Merch—perfect for summer style with an edge. This capsule features fashion-forward essentials: balloon-sleeve crewneck sweatshirts, unisex hoodies, and boxy women’s tees.

Made from ultra-soft fabrics with chic details in a timeless palette: black, cream, bone, blush, and bold super pink.

Pair with BDlab flared trousers, leggings, cargo pants, or adventure shorts for the ultimate après sport or podium-ready look.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast 
#elevatedcasual
#BDlab #BDlabSportswear
White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit
#EnduranceCouture #stylishAF
#everyBODYisabetty #KitGame
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #KOTD

📸 @justinpdiamond
White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit
#EnduranceCouture #stylishAF
#everyBODYisabetty #KitGame
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #KOTD

📸 @justinpdiamond
White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #KOTD

📸 @justinpdiamond
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and Army.

💣 Go Army when you wanna play it cool and crush it in the dirt.


⚡ Rock White for that clean, fierce, road or tri vibe.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #KOTD
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and ARMY.

💣 Go Army when you wanna play it cool and crush it in the dirt.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI #KOTD
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI #KOTD
Camo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI