white. hot.

CAMO DROPS 05.07

Shop Our Latest Design: Goddess.

    More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

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        sportswear

        WEARABLE PIECES. FOR LIFE.

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        BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

        Meet Your Timeless Capsule Wardrobe.

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          Roll call for Betty's Badass Boot Camp: grab your ride-or-dies, book that tropical escape, and let’s turn paradise into our sweat-soaked playground. Bikinis. Bikes. Besties. Repeat. Garden Party + Core Run. The softest sets #FTW #bettydesigns#BadAssIsBeautiful  #DoEpicShit #EnduranceCouture  #stylishAF #everyBODYisabetty  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
          Badass fitness girlies be like 💁‍♀️Text the besties, book the tropics, pack the all the cute fits. Sunshine, sweat, serious squad goals. 🌴 Workout.🍹 Laughs. On repeat. Garden Party + Core Run. The softest sets #FTW #bettydesigns#BadAssIsBeautiful  #DoEpicShit #EnduranceCouture  #stylishAF #everyBODYisabetty  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
          Calling all badass fit babes: Grab your ride-or-dies, book that tropical escape, and turn paradise into your sweat-soaked playground. Garden Party + Core Run. The softest sets #FTW #bettydesigns#BadAssIsBeautiful  #DoEpicShit #EnduranceCouture  #stylishAF #everyBODYisabetty  #KitGame #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
          GRWM: Pretty Girls Ride Edition 🚴‍♀️💋 Badass. Strong. Pretty. Why choose one when you can be all three? 💥 Suit up in cycling kits that turn heads + crush miles. Built to perform. Designed to slay. Spring training never looked so fierce. 🔥 Megan wears the Urban Long Sleeve Thermal Jersey + Urban Gravel Bib Short + Signature Socks in Navy. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #PrettyFeminine #GRWM #cycling #cyclinggirls
          Say hello to your new ride-or-die top. The Betty Designs Off-Road Crop Tech T is built for badassery—whether you're crushing gravel, shredding singletrack, or sprinting to the next espresso stop. With a chill, relaxed fit and a cut that screams cool, this crop brings serious style to every sweat sesh. Pair it with your fave Betty bibs for road rides, or go full dirt diva off the beaten path with your fave run shorts. Heads will turn. Legs will burn. You’ll look damn good doing it. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #PrettyFast
          BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style. Refine Your Style. Redefine Yourself. #BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury #normcore #aprèssport Kenn wears the Long Sleeve Crew in black (also available in lilac) + 90s Brief. Tap image to shop.
          How will you slay your 2025 season both on + off the race course? Slay in our iconic Do Epic Shit® Collection. Kelsey wears the Do Epic Shit Dirty Pastel Sleeveless One Piece Trisuit. Matching runners optional. #BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered 65w
          Season opener tomorrow @ironmantri Oceanside 70.3 + the Squad is ready. New year. New kit. #nevermissaday @curadperformanceseries @envecomposites @sailfish_triathlon @drinkag1 @hyperice @omiustech @roka @goodlife_brands
          Perform and turn heads in the Goddess Collection—a fusion of runway-inspired couture, hyper-feminine aesthetics, and bold performance. Featuring abstract art, jewel details, and chain accents, this collection is designed for women who refuse to blend in. From triathlon race suits and swimwear to cycling kits and run separates, every piece is crafted from elite performance fabrics built for speed, endurance, and style. Whether you're training, racing, or hitting the gym, our gear is designed to move with you—and make a statement. Unleash your inner badass. Own your endurance game with apparel as fierce as you are. Shop the Goddess Collection now. #PrettyFast #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Signature Aero Glove. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Sexy Back swimsuit. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess 1pc Sleeveless Tri Suit + Signature Visor + Signature Wristband + Badass Is Beautiful Race Belt. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Background: Ashley wears the Goddess Pro Short Sleeve Cycle Jersey + Goddess Lightweight Vest + Goddess Cycle Bib Short; inset: Ashley wears the Goddess Run Crop + BDlab Performance Legging + Signature Wristband. Tap image to shop. #BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Perform + turn heads while you swim, cycle, race triathlon, run, and hit the gym or studio. Meet the Goddess Collection. Inspired by couture runways + hyper-femininity with unique abstract art + jewel / chain details. Designed with an unexpected, yet sophisticated color palette of oat milk, white, sunbaked, kumquat, red + black send this endurance apparel into the high-fashion stratosphere.  Be #PrettyFast. Ashley wears the Goddess Sports Bra + Goddess 4 Inch Run Short + Signature Socks + Signature Elite Run Cap. Tap image to shop. #BadAssIsBeautiful #DoEpicShit  #EnduranceCouture #stylishAF  #everyBODYisabetty #KitGame  #DisruptTheRaceCourse  #femalefounded #commmunitypowered #newkitday #goddess #triathlontraining
          Wondering how to style your BDlab Sportswear pieces with things you already have in your closet? One of Betty’s fave seasonal looks as we transition from winter to spring is to layer our Cross Back Sports Bra + Flared Trouser under a cropped faux fur coat. Accessorize your fit with our sporty Elite Run Cap, an oversized bag + sneakers. We’re kind of a style snob so we tend to gravitate to @on and this crisp white collaboration with @loewe really spoke to us. Our photographer @themattwphoto also had fun on this shoot, especially when we brought out the oversized / bling-y @IWC timepiece. Where Runway Fashion Meets Sport™ #BettyStyle #BettyDesigns #capsulewardrobe #BDlabSportwear