GET NOTICED. OR DON'T.

camo is back

GET NOTICED. OR DON'T.

More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport + kit up in style. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful™

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sportswear

WEARABLE PIECES. FOR LIFE.

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BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

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White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit
#EnduranceCouture #stylishAF
#everyBODYisabetty #KitGame
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo

📸 @justinpdiamond
White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit
#EnduranceCouture #stylishAF
#everyBODYisabetty #KitGame
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo

📸 @justinpdiamond
White hot + race ready. 🔥☀️ Summer temps demand cool vibes + cooler kit. Meet our latest Camo drop — made to beat the heat + turn heads.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo

📸 @justinpdiamond
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and Army.

💣 Go Army when you wanna play it cool and crush it in the dirt.


⚡ Rock White for that clean, fierce, road or tri vibe.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥
You loved the white version when we dropped it in 2018, so we gave it a serious upgrade. More detail. More edge. More attitude. Now in two killer color ways: White and ARMY.

💣 Go Army when you wanna play it cool and crush it in the dirt.

Our Pro Race Fit Jersey + Seamless Bib Short combo is. next. level.

So good, you need both.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Get kitted. Get noticed. Or don’t.

Camo is back, babes 💥

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Camo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Our 2018 Squad Camo is back. Reimagined for 2025. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo
#notmadewithAI
Camo is back. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #newkitday #camo #whitecamo #notmadewithAI
Roll call for Betty's Badass Boot Camp: grab your ride-or-dies, book that tropical escape, and let’s turn paradise into our sweat-soaked playground. Bikinis. Bikes. Besties. Repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
Badass fitness girlies be like 💁‍♀️Text the besties, book the tropics, pack the all the cute fits. Sunshine, sweat, serious squad goals. 🌴 Workout.🍹 Laughs. On repeat.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
Calling all badass fit babes: Grab your ride-or-dies, book that tropical escape, and turn paradise into your sweat-soaked playground.

Garden Party + Core Run. The softest sets #FTW

#bettydesigns#BadAssIsBeautiful 
#DoEpicShit #EnduranceCouture 
#stylishAF #everyBODYisabetty 
#KitGame #DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #SweatSquad #strongisthenewpretty
GRWM: Pretty Girls Ride Edition 🚴‍♀️💋

Badass. Strong. Pretty. 
Why choose one when you can be all three? 💥

Suit up in cycling kits that turn heads + crush miles. Built to perform. Designed to slay. Spring training never looked so fierce. 🔥 

Megan wears the Urban Long Sleeve Thermal Jersey + Urban Gravel Bib Short + Signature Socks in Navy.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse #femalefounded #commmunitypowered #PrettyFast #newkitday #PrettyFeminine #GRWM #cycling #cyclinggirls
Say hello to your new ride-or-die top. The Betty Designs Off-Road Crop Tech T is built for badassery—whether you're crushing gravel, shredding singletrack, or sprinting to the next espresso stop. With a chill, relaxed fit and a cut that screams cool, this crop brings serious style to every sweat sesh. Pair it with your fave Betty bibs for road rides, or go full dirt diva off the beaten path with your fave run shorts. Heads will turn. Legs will burn. You’ll look damn good doing it.

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered 
#PrettyFast
BDlab Sportswear. A collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

Refine Your Style. Redefine Yourself.
#BDlabSportswear #lowkeyluxury #elevatedessentials #luxesportswear #elevatedbasics #quietluxury 
#normcore #aprèssport 

Kenn wears the Long Sleeve Crew in black (also available in lilac) + 90s Brief. Tap image to shop.
How will you slay your 2025 season both on + off the race course? Slay in our iconic Do Epic Shit® Collection. 

Kelsey wears the Do Epic Shit Dirty Pastel Sleeveless One Piece Trisuit. Matching runners optional.

#BadassIsBeautiful #BettyStyle #DoEpicShit #EnduranceCouture #DisruptTheRaceCourse #stylishAF #everyBODYisabetty #SlayAllDay #bettydesigns #femalefounded #communitypowered
65w