by Kristin Mayer

Betty Designs returns to the Big Island for their 4th consecutive year with the Betty Boutique Pop Up in the official Ironman Village. For 2015, the Kona Capsule Collection expands to a total of 13 pieces including cycle, tri, swim + casual. 
New key pieces include coordinating jog bra, full length tight + mix ’n match swimsuit designs. The color-blocked neon tropical patchwork yields a look that is unmistakably Betty, Bad Ass is Beautiful™. 
The Capsule Collection launches in the Ironman Village +  online Tuesday, October 6 @ noon PST.

Thanks to Matt at BreedFreak Photography for making my vision some to life, SKLZ for letting us shoot in their rad space and the incredibly talented Angi Fletcher for making the collection look so good. See the behind the scenes footage and story here.