BEHIND THE DESIGN: THE 2016 TATTOO COLLECTION

When I launched the brand back in 2010, I was going through A LOT of life changes. My original tattoo design had a very personal collage of elements that told “the story” of what had happened to me. My divorce. My love for being a mom. A couple of bad choices that set me back. New influences in my life.....the list goes on and on. 

Things have evolved for me both personally + professionally so I felt it was time to update the collection. This new version is “total badass”, totally Betty. Traditional tattoo-style elements combined with BettyStyle™. I also brought back the original “kick butt” motto on the right sleeve, right leg and bumper panel of the short.

This kit is meant to empower you to go after it and be badass. Period. Get it + get a new attitude!


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5 comments
  • I found the tattoo style cycle short and tri top in size small. Had a problem checking out. Went to completely blank screen. Can I still purchase?

    TAmmy on
  • I would love to have this in size L but appears sold out! Are they coming back in stock?

    MOlly on
  • quiero comprar el culotte y el maillot de tattoo collection es posible¿???

    yolanda fernandez on
  • The “old” tattoo kit was my fave design, but now I think the new one is! You are always outdoing yourself!

    Alison on
  • Wow, way to open up about how you are working through the real life struggles within your personal life!! Thank you for that! That within itself is truly BADASS beautiful. It’s so often that we place people out of reach only to realize we all have A LOT in common.
    I believe it makes “Betty Designs” that more powerful to wear and represent as this little community of powerful BADASSES are being formed!

    I adore the past and present collections. Keep it up!

    Again, Thank You,
    Courtney G.

    Courtney Goodballet on

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