My goal with this program was to choose a total of 10 women to represent Betty Designs in 2014. Because of the overwhelming number of submissions and quality of applicants, I could not limit it to 10. There will be 3 levels of Betty Designs sponsorship in 2014. I am beyond stoked to be working with all of these athletes. All of you embody the Betty lifestyle both on and off the race course. I look forward to seeing everyone out kicking butt in their sick tri kits, cycling clothing and accessories. Here's to a successful 2014.