Back in June 2020 when the news of George Floyd took over the media, Betty Designs want to do something to give back.
In Kristin's words:
"We have to do more. I have to do more. I did not feel comfortable speaking up until I could take action. I want to give back to the african american community with something that speaks to what I know + understand while paying it forward. I designed this Unity T to show Betty's commitment to reinforcing our everyBODY initiative. This is more than just a physical body. While Betty is a brand focused on supporting athletes + designing endurance apparel, I am also passionate about design + making a career out of creating something that inspires others. 100% of the profits of the Betty Unity T will go back to AIGA @aigadesign WorldStudio Scholarships to allow U.S. college students from minority and economically disadvantaged backgrounds to realize their artistic dreams. Each year the program receives hundreds of applications from aspiring designers and artists eager to influence the world with their amazing talents, but without the financial means to do so."
Scholarships were announced this week. You can read about the recipients Adreenah Wynn + Sydnei Pitts in the official AIGA announcement.