BETTY X OPEN 2.0 THE MIN.D. FRAME LTD COLLABORATION
by KRISTIN MAYER·
Betty + OPEN joined forces again this year and this time we collaborated on a Betty x OPEN min.d. LTD road frame. Betty went all in on design with striking graphics in metallic gold + gloss black atop a matte white base.
Thoughtful Betty Designs motifs including; "Badass + Beautiful" lettering on thetop tube, butterflies on the seat stay, the Betty Designs skull / butterfly logo on the head tube, and a logo lock up badge between BD + OPEN on the seat tube.
So extra. So limited.
Only 14 small, 3 medium, 2 large exist on the planet. Will you make one yours? SHOP HERE
OPEN MIN.D. SPECS / CHOOSING YOUR SIZE
ABOUT BETTY DESIGNS + OPEN
Since founding Betty Designs in 2010 my mission is always to design beautiful + functional endurance apparel + equipment that stands out + empowers women with attitude. In the last few years I've moved from racing triathlon to riding road bikes + dabbling in mixed surface / gravel events as a way to stay fit. Design collaborations are what drive me and OPEN was a natural fit for a few of reasons: 1) their founding roots + principles are similar to Betty Designs; 2) they focus on a core product that both performs and is stylish; 3) they are committed to bringing more women to the sport; 4) they love collaborating on rad designs / bike builds. I'm beyond stoked they decided to work with me in designing / building my dream road machine. I see a lot of triathlon women looking for new ways to challenge themselves outside of their core sport.
MORE ABOUT THE BUILD
The Betty Designs X OPEN MIN.D. LTD road bike collaboration. Frame design + art direction + video production by Betty Designs. Dream bike build made possible with contributions from OPEN, ENVE Composites (enve.com), Monster Energy , Wahoo Fitness , ROKA and IRC tires
VIDEO TECH NOTES
This video was shot on 35mm film during the smoky summer of 2021 at Bonneville Salt Flats, UT using a Nikon F6 camera and 37 rolls of film.