BETTYSTYLE PODCAST EPISODE 2: So you want to start your own design company?

In this episode of BettyStyle, Kristin talks about the color purple, athletic stripes, and goes into detail about what it takes to start a design company. Along the way, we get sidetracked and talk about her formative years in design and her time with L.A. Gear, No Fear, Avia, Zoot, and a bunch of others.

TOP ROW LEFT TO RIGHT:

  • Sketch of the next generation of L.A. Gear Light Gear in a performance running shoe
  • Original print advertising for L.A. Gear Light Gear Collection
  • Logomark for No Fear

MIDDLE ROW LEFT TO RIGHT:

  • Cover for Her Sports + Fitness magazine
  • Kit design for AVIA's endurance line
  • Cover for Triathlete Magazine

BOTTOM ROW LEFT TO RIGHT:

  • Very first cycling jersey design for California Dreamin' Triathlon Training
  • The original #kitgame—Michellie Jones
  • Color studies for Zoot Sports triathlon shoes

 


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