
BETTYSTYLE PODCAST EPISODE 2: So you want to start your own design company?
by Kristin Mayer
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In this episode of BettyStyle, Kristin talks about the color purple, athletic stripes, and goes into detail about what it takes to start a design company. Along the way, we get sidetracked and talk about her formative years in design and her time with L.A. Gear, No Fear, Avia, Zoot, and a bunch of others.
TOP ROW LEFT TO RIGHT:
- Sketch of the next generation of L.A. Gear Light Gear in a performance running shoe
- Original print advertising for L.A. Gear Light Gear Collection
- Logomark for No Fear
MIDDLE ROW LEFT TO RIGHT:
- Cover for Her Sports + Fitness magazine
- Kit design for AVIA's endurance line
- Cover for Triathlete Magazine
BOTTOM ROW LEFT TO RIGHT:
- Very first cycling jersey design for California Dreamin' Triathlon Training
- The original #kitgame—Michellie Jones
- Color studies for Zoot Sports triathlon shoes