BETTY X ENVE CYCLE KIT COLLABORATION

Beyond stoked to announce our cycle kit collab with @envecomposites! I’ve been riding ENVE for quite some time now and didn’t hesitate when they asked me to design a women’s kit exclusively for them. ENVE is at the forefront of technology and is always collaborating with amazing brands + designers to produce THE best products the industry has to offer.

My design for ENVE was inspired by the technology of the ENVE products combined with the fashion color trends seen in the couture + street worlds. Hues of silver, gold and rose gold stripes nod to current color trends + the metals seen in the cycling world—hubs, spokes, chain rings while the abstract geometric floral motifs float on a black background reflecting the carbon used in ENVE wheels. The result is a mix of athleticism, technology and a hint of femininity for the style-conscious female cyclist and triathlete.