Where Runway Fashion Meets Sport. The original tagline for Betty Designs. This company was born on the concept that women can be both strong + beautiful. Our design inspo marries the couture runway trends + surf + street culture. The result? Kit design that is bold, edgy, unique + stands out from a mile away.
We are always trying to push boundaries in the endurance sports market. Our designs + visions + concepts tend to run a bit on the unconventional side. This is what makes us tick. This season we launched single color concept kits of black, pink, white. We pulled together a small team of creative thinkers to take our designs and photograph them in a creatively disruptive manner. Literally combining fashion + sport. We shot in the studio with BreedFreak Photo
using props and then hired a CGI designer @mturan
+ master retoucher Weston Fuller.
Make-up + hair courtesy of Natalie Bohlin
Where Runway Fashion Meets Sport | WHITE: On April 15 I toe the line for @belgianwaffleride. Scared. Excited. Smiling. Yes, I’ve done it before (1 Wafer + 2 Waffles), but experience doesn’t guarantee I earn that bottle of @lostabbey Bad Ass Ale. It does guarantee a unique experience, riding with friends, staring at my hubby’s a$$ ALL day #pineapple, and that feeling you only get when you push yourself to the limit. The most fun part is designing a unique kit that I wear specifically for this day. This year’s statement is white camo—a version of our #BettySquad18 kit. I won’t be first and I might be last, but I will have #kitgame.
Where Runway Fashion Meets Sport | PINK:
Here @ Betty HQ we look at things differently. The goal of our designs, marketing + images is to make you stop and look. Yes we do pink and we believe if we do it we should own it, flaunt it + scream it. Our partnership with @gozwift gave us the reason to bring back the pink kit.
Where Runway Fashion Meets Sport | BLACK:
Betty does black any way but basic. Our stylish pieces are always a statement that make you feel fierce. Own it.