SHOP CANDY PINK

pov: badass girlies wear pink too

SHOP CANDY PINK

More than a kit—Betty Designs is a women's sports apparel brand created for badass women empowering them to be their best selves. Where iconic design meets performance fabrics. Choose your sport. Kit up. Feel badass. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play best in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. Badass Is Beautiful.

shop now

sportswear

WEARABLE PIECES. FOR LIFE.

shop now

BDlab Sportswear is a collection of premium apparel that transcends the space between work and working out. A modern capsule wardrobe thoughtfully built with recycled fabrics, beautifully crafted in NYC. Timeless silhouettes that flatter + serve as a foundation in every womens closet. Layer throughout the season with items you already own and up your après sport style.

Keep Up With BettyStyle™ Posts.

  1. Read more: OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.
    OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

    OWN YOUR MINDSET. OWN YOUR POWER. A CHAT WITH JESS OF YOGI TRIATHLETE.

    Read more
  2. Read more: OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.
    OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

    OUR BDLAB QUILTED BOMBER IS THE PERFECT TRANSITION SEASON JACKET.

    It's that interesting time of year. Most of the USA is looking for winter to end and spring / warmer days ahead. If I'm being honest, I'm no differ...
    Read more
  3. Read more: WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.
    WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

    WOMEN RULE—THOUGHTS ON INTERNATIONAL WOMEN'S DAY.

    As we pause to reflect on this International Women's Day 2025, I’d like to share some personal thoughts on what this day means to me as the fo...
    Read more
Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show?

SHOP THE DROP →

#BadassIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #candypink #PrettyFast 
#prettyfeminine

Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show?

SHOP THE DROP →

#BadassIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #candypink #PrettyFast 
#prettyfeminine

Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
Badass Girlies Wear Pink. Period.
Our latest drop is straight fire: think high-performance pieces made for your run, gym grind, hot yoga, or whatever hybrid hustle you’re into. Candy pink just landed—and she’s that girl. Pair her with Core Run Black or mix in BDlab Sportswear for a head-turning fit that slays from start to sweaty finish. Ready to steal the show?

SHOP THE DROP →

#BadassIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #candypink #PrettyFast 
#prettyfeminine

Kennedy wears the Core Run Pink Sports Bra + Core Run Pink Run Short 8 inch + matching @roka CP1-x sunnies.
Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. 

Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#FemaleFounded #prettyfeminine
#bettydesigns
Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. 

Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#FemaleFounded #prettyfeminine
#bettydesigns
Blush pink is the color of the season—and Betty’s toned-down signature hue is so good, it deserves its own damn billboard. 

Pair it with our Sportswear bottoms for that from-training-to-life glow-up. Chill vibes. Premium feels. Pure Betty. 💅🏼 

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#FemaleFounded #prettyfeminine
#bettydesigns
Be A Goddess. Turn heads while you train and race triathlons in the Goddess Collection—where couture-inspired design meets elite performance. Infused with abstract art, jewel accents, and chain details, this collection blends bold femininity with race-ready function.

Ashley wears the Goddess Pro Short Sleeveless Trisuit + Do Epic Shit Race Belt. Accessorize with our Signature Visor + Signature Wristband to complete your fit. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #prettyfeminine #goddess
Be A Goddess. Turn heads while you ride in the Goddess Collection—where couture-inspired design meets elite performance. Infused with abstract art, jewel accents, and chain details, this collection blends bold femininity with race-ready function.

Ashley wears the Goddess Pro Short Sleeve Jersey, Goddess Gravel Bib Short + Goddess Lightweight Wind Vest. Accessorize with our Signature Aero Glove to complete your fit. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #prettyfeminine #goddess
Be A Goddess. Turn heads while you train in the Goddess Collection—where couture-inspired design meets elite performance. Infused with abstract art, jewel accents, and chain details, this collection blends bold femininity with race-ready function.

Ashley wears the Goddess Run Crop paired with our BDlab Performance Legging. Accessorize with our Signature Wristband to complete your fit. 

#BadAssIsBeautiful #DoEpicShit 
#EnduranceCouture #stylishAF 
#everyBODYisabetty #KitGame 
#DisruptTheRaceCourse 
#femalefounded #commmunitypowered #PrettyFast #prettyfeminine #goddess
Drop Six. LSD Club.
This one’s for the women who show up. Who toe the line even when it’s scary. Forget the stats, podiums, or Strava flexing. It’s about the hustle, the sisterhood, the laughs mid-sufferfest, and lifting each other every step, pedal stroke, and lap of the way. Fun counts, too. 🖤

Ashley wears the LSD Club Racerback Bikini Top. Matching bikini bottom sold separately.

#BadassIsBeautiful #EnduranceCouture
#BettyStyle #DoEpicShit
#everyBODYisabetty #stylishAF
#DisruptTheRaceCourse
#SlayAllDay #bettydesigns
#PrettyFast #LSDclub
LSD Club vibes are perfect for that ride, run, triathlon or swim this summer. Rich jewel tones + fun graphics set the stage for your hustle, girl time + laughs for every step, pedal stroke, or start line.

Fun counts, too. 🖤

Ashley wears the LSD Club Sleeveless Trisuit (left) and LSD Club Pro Jersey + Pro Seamless Bib Short.

#BadassIsBeautiful #EnduranceCouture
#BettyStyle #DoEpicShit
#everyBODYisabetty #stylishAF
#DisruptTheRaceCourse #SlayAllDay
#bettydesigns #PrettyFast #LSDclub
If you’ve got hot tips on how to ditch the number obsession, hit me up. In the meantime, this kit is your permission slip to chill the hell out, enjoy the ride, and remember—you don’t have to destroy yourself to be a badass athlete. Fun counts, too. 🖤

Ashley is wears the LSD Club Sexy Back 1pc performance swimsuit.

#BadassIsBeautiful #EnduranceCouture
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#bettydesigns #PrettyFast #LSDclub
Drop Six. LSD Club.
Bringing the joy back into endurance sports. Available now in swim, cycle, tri. Fun counts, too. 🖤

#BadassIsBeautiful #EnduranceCouture #BettyStyle #DoEpicShit #everyBODYisabetty #stylishAF #DisruptTheRaceCourse #SlayAllDay #bettydesigns #PrettyFast #LSDclub

📸 @justinpdiamond
Drop Six. LSD Club.

Available now in swim, cycle, tri for all your summer endurance adventures.

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#bettydesigns #PrettyFast #LSDclub
Drop Six. LSD Club.
This one’s for the women who show up. Who toe the line even when it’s scary. Forget the stats, podiums, or Strava flexing. It’s about the hustle, the sisterhood, the laughs mid-sufferfest, and lifting each other every step, pedal stroke, and lap of the way. Fun counts, too. 🖤

#BadassIsBeautiful #EnduranceCouture 
#BettyStyle #DoEpicShit 
#everyBODYisabetty #stylishAF 
#DisruptTheRaceCourse #SlayAllDay 
#bettydesigns #PrettyFast #LSDclub

📸 @justinpdiamond
Get kitted for summer in our white hot Camo Reissue. Clean, fierce, badass.

#BadAssIsBeautiful #DoEpicShit #EnduranceCouture #stylishAF #everyBODYisabetty #KitGame #DisruptTheRaceCourse 
#commmunitypowered #PrettyFast #newkitday #camo #whitecamo 

📸 @justinpdiamond