Kristin Mayer: A Creative Visionary Empowering Badass Women Worlwide. Kristin is both the founder and creative vision behind the women’s endurance apparel brand, Betty Designs. As an amateur triathlete for almost 20 years, Kristin took off to Kona in 2010 with a backpack of 25 cycling jerseys (the first official Betty design) and a dream—build an edgy brand for passionate and stylish women in endurance sports. In 2020 celebrating 10 years, Betty Designs has become synonymous with playful patterns, bold wordplay, and original collaborations with top endurance brands, elite athletes, and celebrities. Over the last decade Betty Designs changed the trajectory of women’s triathlon + cycling clothing, empowering badass women worldwide.